To be successful with this social change, executives must solicit creative, informative content that spreads ideas and highlights their company’s strengths.
Seattle, WA (Vocus/PRWEB) January 11, 2011
Industry marketing executives must stop making excuses about why they can’t produce online content or participate in online conversations. According to Pure Home Corporation - a social commerce trading hub launching early this year - if executives don’t become actively involved in the online marketplace they will soon be left behind by competitors, start-ups, and their own customers.
Advertising methods that worked before, such as direct mail, image ads in media, and paid sections in the Yellow Pages, are no longer reaching consumers because their consumers are finding everything they need through their networks online. To cater to this massive change toward social buying, Pure Home plans to integrate with Facebook, and create massive forums for consumers to research and review products and brands in the home decor and home improvement industries. Companies that become thought-leaders in home decor and other markets by integrating with social media will also increase their profit margins. They must get in front of their customers online by creating informative and interesting content to help buyers see that their company understands its customers. Content will drive consumers to buy, and those purchases will drive revenues.
“To be successful with this social change, executives must solicit creative, informative content that spreads ideas and highlights their company’s strengths. This content must be generated with the intent to gain thought-leadership, not necessarily sales leads - otherwise you may lose your readers,” says Barry Abraham, Founder and CEO of Pure Home.
About Pure Home:
Pure Home is a social trading hub for the home decor industry, bridging the communications gap between buyer and seller by leveraging the Inspir™ Color Standard with their patent pending Contextual Search technology. Pure Home is bringing symmetry to the flow of information in an extremely fragmented marketplace, with a breakthrough user experience - giving consumers greater confidence in their home decor decisions. As more manufacturers become part of PureHome.com’s social commerce platform, more and more products are becoming available for algorithm-fueled recommendations to consumers. Ultimately, Pure Home’s breakthrough value proposition will result in the efficient balance of supply and demand—unfiltered by the economics of scarcity, and elevated by contextual matching—opening new markets and customers to sellers regardless of their geography, sales volume or revenue-generating constraints while lowering transaction cost within the marketplace.