As Comic Conventions Increase in Popularity, Sees Increase in Year-Round Costume Sales

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With the rise in popularity and attendance of comic book conventions across the nation, the demand for superhero costumes (here) has also increased. These conventions, once revered solely by avid comic book readers and collectors, have now crossed over into mainstream American culture and is reaping the benefits in increased costume sales.

Pure Costumes

Pure Costumes

Online Halloween costumes retailer,, has experienced a steady increase in demand for superhero costumes in recent years due to the increased attendance of comic book conventions throughout the nation. The widely acclaimed comic book convention, Comic-Con, has been around since 1970, but it wasn't until more recent years that the show started gaining traction in mainstream culture. While comic books have always been a part of American pop culture, its prominence was pronounced when Hollywood began releasing high budget films based on popular comic book series and characters. With Hollywood onboard and the inclusion of a variety of sub-cultures within the industry, comic book conventions have begun popping up all over the nation throughout the year. As a result, those who practice cosplay (the art of dressing up in costume), which is commonly seen at these conventions, has also increased.

Nowadays, it is more common than not for comic book convention attendees to perform cosplay. The reinvention of comic book characters and storylines through film and television has called for a variety of adaptations in costuming, as film-makers and designers strive to make time-honored superheroes look relevant in today’s society. Comic book fans now have even more costume choices, since the Halloween costume industry continues to create and redesign costumes to keep up with the many outfits of any given character. While many choose to create their own costumes, officially licensed costumes appeal to people who are looking to accurately emulate their favorite character without too much work, as well as those who are avid collectors and die-hard fans. As a result, these costumes extremely desirable. Because offers a wide selection of licensed superhero costumes, it has seen steady sales in this category year-round.

Though the popularity of printed publications may be slowing, it hasn’t stopped comic book fan bases from growing. With a comic book convention held nearly every month in a major city in America, we can only expect to see this growth trend continue. For, serving the online sector as well as local consumers is extremely beneficial, given that several conventions take place near Los Angeles. By being able to reach the local market in a way that other online sellers cannot, the retailer has a distinct advantage. By ensuring that it has a wide selection of products, looks to take full advantage of this opportunity and become a top destination for superhero costumes in the comic book industry for years to come.

About Pure Costumes
Pure Costumes is one of the Halloween industry's most popular online retailers. Available year-round, the website carries a large selection of Halloween costumes for adults, plus size adults, toddlers, children, teens and pre-teens/tweens. Along with costumes, the online retailer also offers an impressive catalog of costume accessories, wigs (here), masks, and shoes. Pure Costumes prides itself on its excellent customer service and extensive experience in the industry. Its goal is to bring to its customers the best online Halloween costumes shopping experience possible. As a site with one of the highest return customers year after year, Pure Costumes takes pride in being an industry leader. More information can be found at

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Karen Dang
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