Philadelphia Eagles Offering Fans Assistance Via Text-Messaging

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NFL team relies on qtags to power in-stadium text-alert assistance program.

alert system

Our qtags-powered system enables us to communicate privately in real-time using a mode of communication most accessible for fans, the mobile phone.

The NFL's Philadelphia Eagles are using a unique text-alert system powered by qtags to provide in-stadium assistance to fans at Lincoln Financial Field.

Eagles fans who need emergency help or who have a situation that requires the attention of stadium personnel can text a keyword to 78247 (q-t-a-g-s). This initial text creates a channel for private communication between the fan and stadium support staff, allowing both to communicate back and forth using a web interface and the fan's mobile phone. The keyword is communicated to fans via in-stadium signage and the Lincoln Financial Field scoreboard.

"The text alert system allows us to quickly and effectively identify problems and respond as needed -- even when the crowd is loud," says Eagles Leonard Bonacci, Director Event Services. "Our qtags-powered system enables us to communicate privately in real-time using a mode of communication most accessible for fans, the mobile phone."

The Eagles are joining a wide range of other organizations relying on text message for security/support assistance. Around the country, various police departments are using text messaging to receive tips and communicate with citizens, and a number of universities and schools have instituted text-messaging platforms for student alerts.

"The benefits are clear -- you can quickly and easily communicate with audiences as needed, in real-time, with a cost-effective platform that offers a wide range of options," says Allison Gower, president of qtags. "We can customize responses in multiple ways in order to enable information flow and timely reactions."

About qtags, llc:
Qtags llc provides Mobility marketing solutions to advertisers throughout the United States, Canada and the Caribbean. Qtags keywords are used to make advertisements easier to remember, to build extremely targeted permission-based groups, to deliver rewards like promotions and coupons, to allow a consumer to order and view rich media content on the mobile phone and on digital displays, to connect to qtags-hosted dot-mobi sites, and to create interactivity with an audience via voting, trivia and feedback text programs. Formed in 2005, qtags' clients include Accenture, NAS Recruitment Communications, Fidelity Investments, Toyota, Verizon Wireless, Arena-Media Networks, Microsoft, Red Robin Gourmet Burgers, Wyndham Hotels, US Steel and Jack Nadel International.

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ALLISON GOWER

Jeremy Konko
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