QuantumDigital, Inc. Releases Whitepaper that Summarizes Direct Marketing Best Practices Learned in 2009

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QuantumDigital, direct marketing leader, shares strategies and tactics to help marketers prepare for success in 2010.

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What we learned during this past year was the value of a well-rounded, integrated marketing mix that utilizes both traditional media and emerging digital media.

QuantumDigital, Inc., the complete online service provider of digital print, direct mail, email marketing and multi-channel marketing, today released a new whitepaper, "Year in Rewind: Marketing Lessons Learned in 2009". The new whitepaper features a collection of strategies, tools and technologies that have helped marketers gain momentum and develop new business despite the economic situation. The full whitepaper is available for download at quantumdigital.com/whitepapers.

"More than any year before, 2009 was the year marketers had to find new ways to reduce spend, improve campaign results and grow long-term business," said Eric Cosway, Executive Vice President and Chief Marketing Officer for QuantumDigital. "What we learned during this past year was the value of a well-rounded, integrated marketing mix that utilizes both traditional media and emerging digital media."

New technologies paired with tried-and-true direct marketing tactics are giving marketers everything they are searching for - targeted marketing, increased response rates, reduced spend, consumer participation, speed, automation and more. Combining academic studies with actionable advice, marketers will benefit from this whitepaper's detailed insights into determining the most effective media mix for marketing a business, including how to:

  •     Effectively synchronize online and offline marketing efforts to garner revenue-building benefits
  •     Leverage social media tools and social networking sites for word-of-mouth marketing
  •     Personalize direct marketing efforts to improve response rates, boost sales and promote action on the part of the customer
  •     Segment target audience lists based on location and various demographic characteristics to communicate value propositions with greater relevancy
  •     Employ event-triggered marketing tactics to automate portions of campaigns to stay in contact with prospects, while reducing expenses and easing workload

"In the current explosion of new marketing technology and innovation, it's time for marketers to rethink their strategic vision in order to obtain a competitive edge in 2010," said Cosway. "By connecting with customers through multiple channels, marketers give customers the power to choose when and how they want to do business, while companies benefit from wider brand exposure and increased opportunities to capture sales. Finding that sweet spot in multi-channel marketing offers a win-win solution for everyone involved."

About QuantumDigital
QuantumDigital, Inc. is the leader in digital print, providing direct mail, email marketing and multi-channel marketing, including mobile, to real estate brokers and agents, advertising and marketing agencies and large enterprise organizations through a client-branded web interface. With claims as the number one Xerox customer in the United States and first all digital Xerox iGen3™ printer to achieve G7® Master qualification, QuantumDigital solves a common problem for print buyers: getting consistent color quality regardless of the technology, printer or location.

Guaranteeing next business day turnaround on all orders, QuantumDigital's all inclusive service for mailings allows personalized and targeted messages to be sent using variable data print technology to one or thousands of recipients at a time. QuantumDigital's technology allows for personalized, automated customer and prospect direct marketing campaigns that can easily be integrated with existing databases and CRM systems for a streamlined solution. Their national residential database is accessible online and allows users to identify demographics within specific geographic areas in order to create tailored, personalized mailings. QuantumDigital also provides direct mail and email programs that trigger automatic communications based on a campaign schedule, and reporting analytics from data maintained by a proprietary database.

With a commitment to delivering outstanding service, QuantumDigital advocates standards for responsible marketing and provides cutting-edge research and education to help improve results throughout the direct marketing process. Providing greater flexibility and enterprise control, QuantumDigital clients can ensure that the right message is delivered to the right person at the right time.

Founded in 1986, QuantumDigital is based in Austin, Texas and provides its products and services to clients in the United States and Canada. Visit QuantumDigital at http://www.quantumdigital.com.

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Brianna McKinney
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