Toy Veteran Takes Hold of Hardware Industry with The Raptor Strap

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New Product Wins Retailers’ Choice Award for Outstanding Innovation

Raptor Brands

In its first venture into the hardware industry, The Bridge Direct, Inc, led by toy industry veteran Jay Foreman, was chosen as one of the manufacturers who brought outstanding innovation to the recent National Hardware Show® in Las Vegas. Out of tens of thousands of products from over 2,000 exhibiting companies, The Bridge’s Raptor Strap – a unique, “safer bungee” cord – was one of the products selected and honored with a Retailers’ Choice Award as one of the most “Outstanding and Innovative New Products” by Hardware Retailing magazine’s panel of industry judges.

The Raptor Strap is part of The Bridge’s new Raptor Brand line of “tie-down” securing products, which are expected at retail by early next year. After over two decades of successfully developing and marketing products in the toy industry, Foreman, along with his new team, are bringing their passion and creativity to new channels and markets, starting with hardware, as a way to remain flexible during the recent economic downturn. The result is the Raptor Brand product line, which showcases The Bridge’s ability to acquire, develop and bring to the market truly ground-breaking products that are unique and innovative within their category.

“We couldn’t have been more delighted to have won this award,” said Jay Foreman, President and CEO of The Bridge. “It reinforced our thinking that our only barrier to entry into a new market is a great product! We are approaching the Hardware category they same way we have always approached the toy category by looking to bring exciting ‘must have product’ to the consumer.”

Foreman, a multiple Toy and Licensing industry award winner, launched The Bridge in 2009 as a global sourcing and supply chain management company that provides strategic support and resources to manufacturers, licensors, retailers and distributors in the consumer products business. The company plans to showcase its Raptor Brand line at upcoming trade shows for the auto, camping and outdoor industries. To find out more about Raptor Brand Products or The Bridge, please visit or

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Marissa Wright
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