We’re seeing unprecedented consumer demand for promotions, which creates tremendous opportunities for both merchants who want pay-per-sale marketing and media properties who want to monetize consumer traffic by driving trackable in-store sales
New York, NY (Vocus) March 11, 2009
RevTrax, a leading provider of tracking technology solutions to multi-channel merchants, has partnered with CouponCabin and hundreds of other coupon, loyalty, fund-raising, and other media properties to distribute online printable and mobile coupons to drive and track sales for regional and national brick & mortar retailers - all on a rev share basis.
Prior to working with RevTrax, media properties such as CouponCabin, a leading coupon site with over 3,000,000 unique visitors per month, primarily generated commissions from ads that drove online sales.
Considering that only 7% of retail transactions take place online, sites like CouponCabin knew that they were missing out on a tremendous opportunity – driving in-store sales from the web.
“RevTrax’s unique ability to tie online ads to in-store sales means that I can now provide more in-store shopping offers to the millions of consumers that visit my media properties each month – allowing them to shop at tens of thousands of brick & mortar locations," said Scott Kluth, owner of CouponCabin.com. “Before working with RevTrax, I had virtually no way to generate revenue from in-store purchases. Now, I can promote top-tier retailers, earn commissions on each in-store sale that’s generated by a printable coupon, and provide the in-store traffic retailers want. It’s a win-win-win opportunity for the consumer, retailer and CouponCabin.”
RevTrax’s patent-pending technology can track and limit the number of times each coupon is viewed, printed, and redeemed. Each printed coupon contains a unique promo code or barcode that is associated back to the media property. It can also include search keywords, a consumer ID, and other key information that improves targeting.
Consumers can click on a link such as this one to print RevTrax coupons from any web browser without a need for any type of software.
Merchants are also benefiting from RevTrax’s technology and relationships with media properties. Jackson Hewitt Tax Service®, a leading provider of tax return preparation, is using RevTrax online printable and mobile coupon technology to drive sales this tax season at its approximately 6,600 nationwide offices.
“RevTrax provides Jackson Hewitt with the ability to offer internet and mobile-based discounts to a large number of consumers in a pay-per-sale model,” said David J. Kraut, Vice President of Corporate Relations and Alliances at Jackson Hewitt Tax Service. “Being able to drive return on investment with minimal financial risk and to manage partner participation through RevTrax’s centralized program proved to be a compelling opportunity.”
RevTrax’s media properties have seen response rates with Jackson Hewitt this tax season ranging from 11% to over 20% of printed coupons converting into redemptions. Compared to typical online conversion rates of 3% or less on online ads for e-commerce merchants, this represents a tremendous opportunity for online media properties to generate significantly increased revenue and deliver great brick & mortar deals to consumers.
“We’re seeing unprecedented consumer demand for promotions, which creates tremendous opportunities for both merchants who want pay-per-sale marketing and media properties who want to monetize consumer traffic by driving trackable in-store sales”, said Seth Sarelson, Chief Operating Officer at RevTrax. “Considering that 89% of consumers browse online before making a purchase, but less than 7% of retail sales actually take place online, promoting brick & mortar merchants makes complete sense for any online media property.”
Interested media properties can join RevTrax to apply to promote Jackson Hewitt and many other national brick & mortar merchants at http://www.RevTrax.com.
Headquartered in New York City, RevTrax is a leading provider of technology solutions to help multi-channel merchants track the effectiveness of online advertising on offline transactions. RevTrax offers clients a platform to track the in-store revenue generated from existing paid search, display, email, rich media, and other online advertising campaigns.
RevTrax additionally offers promotional distribution via hundreds of major marketers. This empowers advertisers with the ability to augment traditional CPM advertising with pay-per-sale Rev Share marketing across online, mobile, radio, TV and print marketing channels.
Visit RevTrax online at http://www.RevTrax.com.
CouponCabin.com was created to give online shoppers an easy and fast way to save money while shopping online. The site features more than 1,500 online stores with more than 6,000 coupon codes and deals from 20 different product categories. For ease and convenience, CouponCabin.com offers live chat help and a weekly newsletter highlighting all of the latest top coupons.
For more information please visit http://www.CouponCabin.com.