Rob Leibrandt Named Senior Market Manager at Camcode®

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Leibrandt Brings Defense Industry Experience and Expertise to Durable Barcode Manufacturer

Rob Leibrandt Joins Camcode as a Senior Market Manager

Rob Leibrandt Joins Camcode as a Senior Market Manager

Rob Leibrandt's expertise will enable Camcode to continue to support Automatic Identification and Data Capture (AIDC) markets, as well as develop new solutions to further expand our services to customers.

The Camcode Division of Horizons Incorporated, a global leader in barcode solutions for asset tracking and unique identification (UID) applications, announces that Rob Leibrandt has joined the company as a Senior Market Manager.

In his new role, Leibrandt will help Camcode grow in the U.S. and internationally within the defense and commercial sectors, drawing on his experience with the U.S. Department of Defense (DoD), UID policy creation, and international standards development. He will also demonstrate the value of automatic identification (auto ID) solutions to defense and other industries.

“Rob brings a wealth of knowledge to the auto ID industry,” says Jon Keserich, Managing Director of Camcode Global, Camcode’s U.K. subsidiary. “His expertise will enable us to continue to support Automatic Identification and Data Capture (AIDC) markets, as well as develop new solutions to further expand our services to customers.”

“We are excited to have Rob on board at Camcode, and look forward to creating new interactive opportunities leveraging Rob’s knowledge,” says Joe Brunemann, Chief Operating Officer for Camcode. One of these is “Ask an Expert with Rob Leibrandt,” a forum that allows anyone to submit a question to Leibrandt regarding UID policy implementation, asset tracking solutions, or any other auto ID topic. Here, Leibrandt will describe how UID can enhance business processes and bring value beyond compliance to organizations embracing UID. He will also share his knowledge on the direction of UID enabled initiatives, such as anti-counterfeiting, and illustrate asset tracking best practices. “Ask an Expert with Rob Leibrandt” can be found on Camcode’s website at

Prior to joining Camcode, Leibrandt was Senior Program Analyst for Traceability and Information Assurance in the Office of the Under Secretary of Defense for Acquisition, Technology and Logistics. He has also been the U.S. DoD procurement lead for Information Assurance, Cyber Security, Anti-Counterfeiting and UID policy since 2003. He was the lead for two Federal Anti-Counterfeiting working groups focused on risk-based identification and traceability/reporting of suspect counterfeits. Leibrandt holds a bachelor’s degree in mechanical engineering from the Missouri University of Science and Technology and a Master of Business Administration from St. Ambrose University. He also graduated from the Industrial College of the Armed Forces in 2001. Leibrandt is DoD certified in Program Management, Systems Engineering and Quality Assurance. In 2008, he received the Automatic Identification and Mobility (AIM) Global's Don Percival Award and the U.S. DoD Exceptional Civilian Service award. In 2009, Leibrandt received ID World’s Honorable Mention for the Asset Tracking track and was selected to AIDC 100 in 2010 for his contributions to the growth and advancement of the AIDC industry.

ABOUT CAMCODE: Founded in 1979, Camcode is a recognized worldwide leader in the design, manufacture, and data management of durable pre-print barcode labels, such as asset tags and UID labels for asset tracking and unique identification (UID) applications. Camcode’s asset tags improve the efficiency of asset tracking systems by eliminating errors caused during manual data collection and increasing data acquisition speed. Camcode’s Metalphoto® anodized aluminum barcode labels, premium plastic label constructions, and proprietary coating technologies satisfy the most demanding applications. For more information, visit or call 800-627-3917.

Camcode® and Metalphoto® are registered trademarks of Horizons Incorporated.

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