CustomerCentric Selling® Shows Clients How Prospecting L-E-A-D-S to Selling and Receives High Marks for Prospecting & Business Development™ Workshop

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CustomerCentric Selling® Schedules Six Additional Workshops to Aid New and Existing Clients with Prospecting and Business Development

When salespeople leave this workshop they know exactly what to do, why to do it, when to do it, how to do it, and leave with a step-by-step 25 company prospecting plan supported by the InsideView sales intelligence application.

CustomerCentric Selling® (CCS™), a proven methodology for improving revenue growth and sales performance, today announced the addition of six more Prospecting & Business Development™ Workshops to the 2013 calendar for both existing and new clients. On the heels of the new book release, The CustomerCentric Selling® Field Guide to Prospecting and Business Development, attendees recently provided high praise for the increasingly popular workshop.

Suzanne Franks, Senior Inside Sales Associate for Recondo Technology and recent attendee of the Prospecting and Business Development™ Workshop, says, “I enjoyed the workshop. It recaps and acts as a refresher putting to work some of the lessons from the 3-day CustomerCentric Selling® class. The prospecting idea of Thunder and Lightening coupled with a good drip campaign were very strategic. The email templates are also an excellent tool and can be applied to any industry. It really takes the guesswork out of what you’re prospecting and puts you in the driver’s seat. The social networking strategies are going to be a powerful tool to assist me with my prospecting campaigns and building a referenceable network.”

Similar to the condensed version found in the new book recently published by McGraw-Hill, the aim of the Prospecting & Business Development™ Workshop is to provide a tangible, hands-on and “how-to” approach for salespeople struggling with prospecting in today’s challenging marketplace. The workshop immerses and arms salespeople with the actionable tools and a detailed execution plan that they can easily put into motion and integrate into their daily sales activities following the class. Both seasoned sales professionals as well as newer salespeople have nothing but high praise for the workshop, which is offered in a one-day session.

Another attendee Cheryl Crawford, Strategic Account Manager for MapQuest, recently stated, “The best part of the prospecting workshop was walking away with a process for prospecting that goes beyond just basic cold calling. This process takes a necessary evil of my daily sales activities and turns it into something that I can use to get genuine results. I found the information about using technology to work for me, such as using InsideView and LinkedIn to watch for triggering events, immensely useful. The detailed 10-day plan that Gary (Walker) presented at the end of the class also gave me the specific daily goals I can use to put the process into practice right away.”

CustomerCentric Selling® has six (6) remaining Prospecting and Business Development™ Workshops available this year located in Bedford, Massachusetts and Golden, Colorado, with the next workshop coming on May 10. To view the remaining workshops and to register online, visit:

Brian Burke, Regional Sales Manager for Spring Mobile Solutions, says, “Being newer to sales, I registered for this workshop not knowing where to start with prospecting. After attending, this workshop gave me the hands-on tools and an actionable plan that I can take away and execute. I feel like it has now given me the confidence I need to be successful going forward. With the tools, provocative messaging and tangible plan that I can now put into motion, I’ll be able to gain more mindshare from my prospects and ultimately secure more business.”

CustomerCentric Selling® Executive Vice President of Channel Sales and Operations, Gary Walker, states, “We’re very pleased with the highly positive response we’ve received from clients about our Prospecting and Business Development™ Workshop. When salespeople leave this workshop they know exactly what to do, why to do it, when to do it, how to do it, and leave with a step-by-step 25 company prospecting plan supported by the InsideView sales intelligence application.”

Recent attendee Andrew Miller, Strategic Account Manager for MapQuest, states, “Being a seasoned sales professional, we often think we can’t be helped but this workshop challenged my thinking and really provided me and my team the power to structure our own action plan and next steps. It’s also nice to hear the real-life selling stories that Gary (Walker) had to share with the class; those stories really helped put the content into context for me. The best takeaway is the actionable plan provided in the workshop, which I think will benefit our prospecting greatly.”

To learn more about the Prospecting and Business Development™ Workshop and read more attendee testimonials:

To purchase copies of the recently released book, The CustomerCentric Selling® Field Guide to Prospecting and Business Development, please visit:

About CustomerCentric Selling® - The Sales Training Company
CustomerCentric Selling® (CCS™) is a proven methodology for predictably improving revenue growth and sales performance. Founded in 2002, CCS™ helps clients worldwide to implement repeatable, auditable and scalable sales processes that, when combined with CustomerCentric Messaging®, guides marketing and sales to have meaningful conversations with customers and prospects. This results in winning high-value deals, retaining and growing client relationships and improving the predictability and accuracy of sales forecasts.

CustomerCentric Selling® has been named to Training Industry’s list of Top Sales Methodology Training Companies for five consecutive years: 2009, 2010, 2011, 2012, 2013; and CCS™ has also made Selling Power’s Top 10 Sales Process Companies list. Stay connected to CustomerCentric Selling® via Twitter, LinkedIn, Facebook and YouTube. For more information, visit, email Jill Perez jperez(at)customercentric(dot)com or call 1-800-993-1228, ext. 706.

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