Consumer Affluence & Innovations To Drive Sanitary Paper Products Market To Over $93.9 Billion by 2010, According to New Report by Global Industry Analysts, Inc.

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Driven by rising living standards and product innovations, the global sanitary paper products market is forecast to reach $93.9 billion by 2010. In the Western world, sanitary paper products are experiencing an intensely competitive environment owing to falling birth rates and mature markets. Emerging markets in the Asia-Pacific and Latin America present best business opportunities.

Sanitary Paper Products: A Global Strategic Business Report

Sanitary paper products today encompass an assortment of goods including bathroom toilet paper, paper towels, facial tissues, paper napkins, sanitary towels and diapers. Over 50% of sanitary products sales stem from developed markets such as North America, Western Europe, and Australasia. However, over the last few years, market maturity, and unfavorable demographics have dwarfed the consumer base in Western countries for most product markets. To boost fortunes, manufacturers are broadening their product range and encouraging consumers to splurge on premium brands. In addition, key industry participants are also making a concerted effort to tap into developing markets, which mirror the potential to offer traction to global growth in the upcoming years. China, India, Russia and Brazil, the largest emerging economies in the world offer significant opportunities for growth.

World sanitary paper products market is projected to touch nearly $93.9 billion by 2010, as stated by Global Industry Analysts, Inc. European market for sanitary paper products, the largest worldwide, was an estimated $23.8 billion in the year 2007. United States closely follows second, at $19.3 billion. Asia-Pacific region represents the fastest growing market worldwide, aided by low penetration, booming economies, and increasing sophistication of lifestyles among the affluent urban population. The region is expected to grow at a relatively high pace of 5.63% over the period of 2001 to 2010. Analyzing segment wise, toilet tissues market registered sales of an estimated $25.1 billion in the year 2007. Diapers market, on the other hand, is forecast to reach $30 billion by the year 2015, aided by Asia-Pacific and Latin America as major growth propellants.

Major players dominating the world sanitary paper products market include Georgia-Pacific Corporation, Kimberly-Clark Corporation, Procter & Gamble Company, Uni-Charm Corporation, Wausau Paper Corporation, Whitestone Acquisition Corporation, Associated Hygienic Products LLC, Kendall Healthcare, Kao Corporation, Johnson & Johnson, Hengan International Group Company Limited, and EMPRESAS CMPC S.A., among others.

The report titled "Sanitary Paper Products: A Global Strategic Business Report" published by Global Industry Analysts, Inc., provides comprehensive analyses and coverage of the US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets. Product segments independently analyzed for each of the above-mentioned market include sanitary napkins, sanitary tampons, diapers, toilet tissues, paper towels, paper napkins, facial tissues, and other sanitary paper products. The report analyzes growth drivers, growth inhibitors, competitive landscape, opportunities, and challenges in the marketplace. The report delves into the rising environmental and health concerns over utilization of disposable sanitary products. The report also includes product innovations/launches and recent strategic industry activity of major market participants across various product segments.

For more details about this research report, please visit

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs more than 700 people worldwide and publishes more than 880 full-scale research reports each year. Additionally, the company also offers a range of more than 60,000 smaller research products including company reports, market trend reports and industry reports encompassing all major industries worldwide.

Global Industry Analysts, Inc.
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