It means that anyone with a computer and an Internet connection can learn search engine marketing with us, in their own time-frame, no matter where they are in the world. Persons that would not normally have access to cutting edge search marketing education via their local academic institutions have that opportunity via Search Engine College.
Christchurch, New Zealand (PRWEB) September 7, 2009
Online marketing training institution, Search Engine College extended their global reach significantly this week, with student enrollments now achieved in 42 countries.
The College reached the 42 country milestone this week when a new student from the Dominican Republic enrolled online.
In addition to accepting direct registrations for courses, SEC also has agreements with international academic partners that distribute their courses to hundreds of university and college students in the US and Europe.
"Our global accessibility is probably the major point of difference between us and other marketing training providers," says Kalena Jordan, Search Engine College's Director of Studies.
"It means that anyone with a computer and an Internet connection can learn search engine marketing with us, in their own time-frame, no matter where they are in the world. Persons that would not normally have access to cutting edge search marketing education via their local academic institutions have that opportunity via Search Engine College."
Since its inception in 2004, Search Engine College has set new industry standards for education and training in the field of Search Engine Optimization and Search Engine Marketing. Courses are aimed at a wide target audience, including marketing and advertising executives, small business owners, web designers, students and job seekers preparing for a career change. Subjects available for study include Search Engine Optimization (SEO), Pay-Per-Click Advertising (PPC), Web Site Copywriting, Web Site Usability, Article Marketing & Distribution, Keyword Research and Link Building.
Students can choose to participate in online tutor-led courses leading to formal certification, or download a self-study course. All courses are offered entirely online, to be taken at a student's own pace, in a time-frame that suits them.
To coincide with this week's expansion celebrations, Search Engine College has launched the new training course Copywriting for Pay Per Click Advertising.
The new course has been designed by copywriting expert Karon Thackston, who has extensive industry experience not only as a copywriter, but as a published and widely syndicated author.
"Most people don't give much thought to the PPC ads they write. If you stop and think about it, unless you can get people to click your ads, all your budgetary planning, bid structuring, campaign organization and day-parting will by worthless. It all hinges on effective PPC copywriting to set things in motion," says course author and tutor Karon Thackston.
The course is open for enrollment now and covers topics such as:
- Who are you writing for and why does it matter?
- Copywriting with Dynamic Keyword Insertion tools
- Why Copywriting for PPC ads requires a different approach
- The Quality Score's affect on PPC ad writing
Enrollments at Search Engine College are accepted 24 hours a day via the web site.
About Search Engine College:
Search Engine College (SEC) is an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and Search Engine Marketing subjects. SEC is owned by Jordan Consulting Group and managed by search engine optimization industry expert Kalena Jordan. SEC employs experienced tutors who are specialized in various aspects of search engine marketing and well-respected in the industry.
For further enquiries or information contact:
Search Engine College
Kalena Jordan - Director of Studies
Phone: +1 580 756 4400
Email: study (at) searchenginecollege (dot) com