Storyteller Marketing: The Art of Storytelling Matches Up With the Business of Marketing
San Diego, CA (Vocus) November 16, 2009
Engine Ready Vice President Brian Lewis, noted thought-leader in the area of leading edge search marketing strategies, will be a featured speaker at the Search Engine Strategies Conference (SES), in Chicago, IL, December 8th and 9th, 2009.
Mr. Lewis will be a panelist for the “Storyteller Marketing: The Art of Storytelling Matches Up With the Business of Marketing” session scheduled for December 8th. Since great search strategies are built around great content, this session will show attendees how the framework of storytelling can be used to deliver real advertising results by generating content that communicates.
On December 9th, Mr. Lewis will be moderating the panel titled: “PPC or SEO? The Ultimate Search Marketing Battle”. In this session, panelists will be debating which online marketing technique is most appropriate for companies in various industries. Additionally, attendees will learn about an industry study prepared by the Engine Ready research team examining visitor behavior and conversion data for visitors arriving from paid versus organic links.
"The SES Conference is a perfect opportunity to share our in-depth search marketing knowledge while also getting a real pulse on the industry from the many talented search marketers who attend these conferences”, reports CEO Jamie Smith.
Mr. Smith adds, “We’re very excited about our continued strong relationship with Incisive Media and the SES Team. Working together we’ve helped numerous organizations learn how to optimize their websites for increased conversions with Engine Ready software, and by adopting proven PPC strategies and landing page optimization tactics.”
Search Engine Strategies will have educational sessions on PPC, SEO, Social Media, Landing Page improvement, Website Optimizing, Usability and Accessibility in Search, Proper Advertising, Search Marketing fluency, Branding and other ways to succeed in Internet Marketing. For more information on the Search Engine Strategies Conference, visit http://www.searchenginestrategies.com/
About Engine Ready, Inc.
Engine Ready, Inc. is a recognized leader in providing search marketing services and software, helping organizations achieve unparalleled success on their web initiatives. Managing paid search accounts in excess of 15 million keywords, and over $10.1 million in annual media spend, Engine Ready was the first organization to deliver companies the benefits of combining the power of website analytics with search marketing.
For information: http://www.engineready.com or phone: 1 (888) 283-0882