Seastone Dresses Up Restaurant Gift Cards: Company Helps Restaurant Industry Capitalize on Growing Popularity of Gift Cards

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Seastone, the market leader in specialty gift card packages and gift card promotional programs, today announced an extensive offering of gift card packages and programs for the restaurant industry. Restaurants who have recently partnered with Seastone to promote their gift card programs include Subway, Dunkin' Donuts, Cracker Barrel, Bob Evans Farms, Panera Bread, and several others.

Restaurants who aren't taking advantage of the enormous popularity of gift cards are missing out on a huge revenue stream. Customized gift card packaging from Seastone can help them launch a successful gift card program, or increase the popularity of an existing program.

    "We know that in the retail industry, and particularly within the restaurant segment, customers are looking for ways to personalize and add value to make gift cards more of a gift," said Mary Cusick, Senior Vice President, Restaurant Marketing for Bob Evans Farms. "We think Seastone will help us do that within our brand character."

Seastone is currently helping restaurants and other retailers develop their 2008 gift card promotional programs. Depending on the type of restaurant, Seastone's gift card packages are offered free with the purchase of a gift card, or in some cases sell for $.99 to $2.99.

"During the 2006 holiday season, restaurant gift cards totaled $3.4 billion and accounted for 27 percent of total holiday gift card sales," said Phil Rist, retail analyst at BIGresearch. "We expect this trend to continue, with restaurants maintaining a large share of the growing gift card industry."

With multiple patents in the gift card packaging category, Seastone offers a broad product line that includes licensing agreements with major properties such as Peanuts(TM) by Charles M. Schulz, and the ability to fully customize a program to meet any client's demands. Seastone will ship more than 100 million units in 2007, and the company has established a track record for delivering compelling design, on-time delivery and consumer value.

"We've seen all types of restaurants embracing gift cards and gift card packaging - from fast food to casual to fine dining," said Eric Child, Seastone President. "Restaurants who aren't taking advantage of the enormous popularity of gift cards are missing out on a huge revenue stream. Customized gift card packaging from Seastone can help them launch a successful gift card program, or increase the popularity of an existing program."

About Seastone

Seastone (http://www.seastone.com) is the market leader in specialty gift card packages and gift card promotional programs. The company pioneered specialty gift card packaging and offers turnkey gift card promotional programs through its Give-A-Gift(TM) brand. Seastone also provides fully customizable programs utilized by many of the nation's largest retailers, restaurants, banks and mall groups. Additional information about Seastone's Give-A-Gift(TM) brand and customizable programs is available at http://www.seastone.com.

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John Pilmer
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