Seed Communications Launches Proof-Pictures™ Web Video Practice

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Short-form Web video collections combine strategy-driven Web video with the impact of a spot for a new kind of pithy, portable storytelling -- perfect for online viewing

Gallery-displayed video sketches embrace the complexity of a brand. When a viewer experiences a collection of little stories, their brand understanding can be deeper, more multi-faceted

Emeryville, CA-based creative boutique Seed Communications has launched its Proof-Pictures™ Web Video practice, dedicated to a new kind of storytelling that's about pithy, portable, modular brand discovery.

Seed, who won eight awards for short-form environmental videos earlier this year, has created a new class of Web videos that sit between traditional corporate videos and advertisements.

Seed's Proof-Pictures™ are cost-effective galleries of "little stories," optimized for the web, but also easily used and combined in a multitude of venues, like tradeshows, briefing centers and customer meetings. Story choice is driven by corporate strategy and objectives -- then brought to life in a credible and vitally creative way. Factually based and inventively produced, Proof-Pictures™ blend the emotional magic of a spot with the depth of slightly longer-form story-telling. Cost-effective and fast to produce, clients use them to respond quickly on the web to dynamic market and strategic actions.

For one of the top technology companies worldwide, Seed produced a Proof-Pictures web video collection to highlight some of the client's most innovative programs, customer engagements, and technologies. The collection debuted worldwide internally December 16th , and will launch publicly later this month. Client testing of this collection reveals exponentially higher click-through rates to the corporate web site than through more traditional types of video.

Online research shows that over 80% of viewers watch online video at least once a month(1). Permission TV's recent survey (2) of online video trends reveals that 63% of companies plan to explore non-linear, interactive storytelling, online video as a medium for marketing. In addition, 67% of corporate digital marketing budgets will be focused on online video for 2009.

Given the influx of corporate video marketing online, tools and strategies that break through the clutter and capture the viewer's attention are crucial. Major brands are as multi-faceted as the stakeholders who experience them. Marketers need a vital and credible new way to portray the broader brand picture that web viewers want to understand.

"Gallery-displayed video sketches embrace the complexity of a brand. When a viewer experiences a collection of little stories, their brand understanding can be deeper, more multi-faceted," said Nancy Raff, Seed's co-founder and CEO.

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About Seed Communications:
Focused equally on strategy and creative work, Seed Communications, Inc. is a creative boutique that solves problems that tend to fall between advertising and interactive agencies, and public relations and event firms. At Seed, video production, web, print and event work take place side by side. Seed is based in Emeryville, California (just across the bay from San Francisco).

Client Contact:
Nancy Raff
nancy (at) seedcom (dot) com

Media Contact
Julie Fenwick
julie (at) smallplanetpartners (dot) com


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