Online Self Storage Company Innovates Billion Dollar Industry

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New Internet program gives self storage facilities the option to pay for leads only if they result in a rental.


Some self storage facilities that hadn't purchased leads before were concerned about buying leads without testing the quality first, a popular self storage lead generating website, recently introduced a program by which storage facilities are charged a flat "Pay Per Move In" fee when a lead results in a sale, as opposed to charging for each lead regardless of its actual value.

Industry experts predict that by 2008 over 75% of the 51,223 primary self storage facilities in the United States will be using some form of internet leads. The new program offered by Self Storage Deals is the first of it's kind in the billion dollar self storage industry and eliminates the hesitancy facility owners experience when purchasing internet leads for the first time.

The American self storage sector is the fastest-growing sector of the United States commercial real estate industry over the last 30 years, and has relied almost exclusively on the yellow pages to advertise services of individual self storage facilities. In the past several years this business model has slowly shifted to a reliance on national self storage websites that generate sales leads for local companies. The self storage companies then purchase these leads at varying prices whether they result in a customer actually renting storage space or not.

"Some self storage facilities that hadn't purchased leads before were concerned about buying leads without testing the quality first," said Colin O'Brien Lead Salesman for "So to soften the blow, we are now offering them the option to pay heavily discounted rates for leads, and then a flat fee when a lead results in a move in.", which has sold over 500,000 storage leads to date, creates the leads by allowing potential customers to log on and fill out a self storage quote request form. In this form customers specify the needed self storage unit size and the storage start date. Once the potential customer has entered their contact and location information, the website instantly forwards the lead to the storage facility that services the zip code specified.

The website's success is due partly to it's ability to provide individual self storage companies with valid self storage leads in real-time, as well as consultations on how to increase sales conversions. boasts 90% coverage of the United States self storage market and caters to moving companies, storage facilities and mobile storage providers.

Primary self storage facility gross revenues for 2006 were approximately $22.6 billion. The total market capitalization value of the entire U.S. self storage industry is well in excess of $220 billion.

About is one of the highest volume lead aggregators in the industry, allowing consumers to log on and fill out a storage quote request form. The customer can specify the requested unit size and the storage start date, before entering their contact info to have a local facility provide an instant quote. That quote is forwarded directly to the facility or a company's call center, in real-time, making it one of the most effective forms of direct Internet marketing in the industry.

For more information please contact:
Colin O'Brien
cobrien ( @ ) selfstoragedeals dot com
1-888-337-0632 ext. 84


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Colan Obrien
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