“Sell the Truth” Website for Crisis Communications Shares Best Practices and Makes Cutting-Edge Crisis PR Consulting Accessible to Organizations

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Public relations firm Red Banyan has introduced a new organization and website aimed at educating the public and providing crisis PR training and crisis management to companies, non-profit organizations and private individuals. Sell the Truth shares relevant information about crisis communication best practices and offers digital-age crisis PR training and reputation management consulting services.

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To sell the truth is to get ahead of stories in the volatile digital age. It involves anticipating controversy and stopping crises before they ever occur and advocating a proactive approach to using all available media and communications platforms to drive consistent and credible messages.

Today, respected international public relations firm Red Banyan officially announces the launch of Sell the Truth from its new website, http://www.sellthetruth.net. Sell the Truth will offer insights about effective crisis PR practices and offer a modern-day approach to crisis PR consulting that echoes the unique approach of Red Banyan.

Sell the Truth embodies Red Banyan’s innovative philosophy and aggressive approach for effective crisis communications in our present era of social media and TV meltdowns, online mobs, targeted harassment campaigns, online bullying and more.

“To sell the truth is to get ahead of stories in the volatile digital age. It involves anticipating controversy and stopping crises before they ever occur and advocating a proactive approach to using all available media and communications platforms to drive consistent and credible messages,” said Red Banyan Founder Evan Nierman.

“In today’s scandal-plagued and click-driven media landscape, it is no longer a viable option for organizations to rely on passive communication strategies. Instead of merely telling the truth, companies can properly position themselves, mitigate risk and advance their goals only if they are willing to sell the truth,” Nierman added.

About Sell the Truth
Sell the Truth is the creation of Red Banyan – a respected and high-integrity PR and strategic communications firm that navigates media landscapes and provides strategic solutions on an international scale. Sell the Truth is a revolutionary new approach to communications, focused upon being effective in the digital age. It is no longer enough for organizations or individuals to simply share their stories or tell the truth– they must be prepared to sell the truth if they want to shape perceptions and deliver impact. Learn more at: http://www.sellthetruth.net.

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Matthew Carswell
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