Melbourne SEO Services Launches New Website Taking the Fear Out of Going to The Dentist

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Of all the places people want to visit in the world, the dentist chair would be amongst those lingering at the bottom of the list. But Melbourne SEO Services are re-jigging the once bleak view of dentists with the recent launch of new website ‘The Dentists’, a dental practice based in Melbourne, Australia. “The basis of the site was to create comfort,” remarks David Jenyns, owner of Melbourne SEO Services, “using all my team’s expertise, we believe we’ve taken the fear out of going to the dentist.”

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I’m confident this style of website ... will quickly become an integral component for businesses wanting to dispel myths about their industry

There’s a popular saying that ‘You don’t have to brush your teeth, just the ones you want to keep’ which, until now, summed up the general feeling people had about dentists. But Melbourne SEO Services believe the tide has changed with the launch of The Dentists’ new site, an established Melbourne-based clinic, as well as a client of Melbourne SEO.

“I can’t remedy the actual fear of lying in a chair with a drill in your mouth,” laughs David, website expert and owner of Melbourne SEO Services, “however, what I have done with this website is dispel other misconceptions, by bringing the dental clinic as close as possible to the would-be client; therefore, helping overcome unknown factors that create apprehension.”

David’s Melbourne SEO team found, while developing the website, that people’s 'dental dread' was based deep in 'not knowing': not knowing what’s going to happen and not being in control. This causes fear in prospective clients (who know it’s necessary to get regular check-ups to maintain good dental health) who then completely forgo the call to make their appointment.

“Knowing people have either had a bad experience, or have been told of one, created hurdles for us,” comments David, “and what we’ve done with this new site is jump those hurdles by bringing The Dentists’ expertise and gentle approach to the viewer via web videos.”

David’s theory, on ridding the fear to go to the dentist, is based on providing knowledge and creating familiarity. So, to build The Dentists’ virtual office, David’s web video production team filmed all aspects of the dental clinic and interviewed staff, including the dentists themselves. Then his technical experts and SEO services team integrated all the elements, creating an easy-to-use website.

“Seeing - not just reading about - your future dentist as an actual person with a smiling personality, adds more and more to the ease that's necessary to convert a prospect” says David about the web videos featuring the dentists.

David continues, “Once they've toured the site, possible clients will feel like they’ve already been to the clinic, and already met the staff and dentists. And at this point we get really excited, because when potential customers are at ease, that's when they pick up the phone to make contact."

“I’m confident this style of website, one that introduces key players and imparts knowledge by way of web video, will quickly become an integral component for businesses wanting to dispel myths about their industry,” remarks David, “and those who take advantage of it will be well in front of their competitors.”

To find out more about Melbourne SEO Services' client's websites visit,
About Melbourne SEO Services is a full service search engine optimization (SEO) consultancy, based in Australia, but with a worldwide client base.

Known for being at the cutting edge of strategic SEO practices, the company delivers a growing suite of services including: on-page and off-page search engine optimization, article distribution, Google Places listing, SEO press release service, web video production and one-on-one consulting.

Melbourne SEO Services Director, David Jenyns, has, over several years, built a team of experts who are niche experts to support the business, and who share his ethos for ethical, professional internet marketing.

Click here to know more about David Jenyns and his team.

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