Applicasa Expands Server-Side Mobile App Development Service to Android Community

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Startup Now Provides Both Android and iOS Developers With Fast, Easy-to-Use Solution for Creating Server-Side Mobile Apps Without a Single Line of Code

Applicasa, a new company that offers a one-stop-shop, server-side solution for mobile app developers, announced today that it is now offering an Android version of its web-based service to support the needs of a broader developer community looking to capitalize on the explosive growth of mobile apps. This extension to Applicasa’s solution follows the February launch of its service for the iOS platform, and enables native developers to quickly and easily build a complete, cloud-connected backend for both iOS and Android apps without having to enter a single line of server code. Applicasa’s solution enables developers and brands to quickly build server-side mobile apps that intelligently use backend data and offer a rich set of cloud-based features and functionalities such as geo-location, push notifications, shopping carts, and customized deals.

“We’ve seen firsthand how difficult it is for mobile app developers to build the backend infrastructure required for full-featured mobile applications,” noted Lior Malenboim, CEO of Applicasa. “By squarely addressing this problem, Applicasa’s solution has added over 2,500 registered iOS app developers since we launched in February, and we expect new registrations to rapidly double, given our new support for the popular Android platform. With the ‘backend as a service’ segment of the mobile development community quickly evolving, Applicasa is addressing a critical need in the market by making its solution accessible to a broad range of native app developers.”

Server-side development is currently one of the most complicated, time-consuming, and expensive aspects of mobile app development. Some app developers lack the expertise to develop a server-side backend, and even those with adequate know-how must spend at least two weeks, or an estimated $10,000 worth of labor, to accomplish this. As a result, developers may be forced to omit desired features from their apps or spend money on outside developers in order to see their apps come to fruition. With an estimated 750,000 mobile app developers located worldwide, and almost 1.5 million available apps in Google and Apple’s App Stores combined, developers want to seize the massive mobile app opportunity and urgently need a quick, easy and cost-effective way to develop server-side apps.

10 Minutes To a Fully Customized SDK – No Server Coding Required
By offering a complete server-side solution, Applicasa reduces the barriers and costs associated with server-side development and hosting so that mobile app developers can focus on the client side of their apps. With Applicasa’s distinct, easy-to-use, drag-and-drop interface for database creation and custom queries, the whole process of developing an app’s server-side backend takes only 10 minutes, requiring no more than the click of a few buttons and zero knowledge of server-side coding. Once database objects and queries have been set up, Applicasa is the only company that generates a customized SDK according to each app’s unique specifications, quickly and seamlessly converting database objects to the native development environment — without the need for time-consuming manual coding.

Applicasa One-Ups Competition With Unique CMS and Payment Functionality
Also unique in the marketplace, Applicasa’s Content Management System (CMS) provides a comprehensive set of project tools that enables developers to efficiently manage an app’s content, workflow and push notifications, and collaborate with teammates and customers depending on the desired level of input. Unlike other vendors, Applicasa enables brands to pay Applicasa directly for its services so that outsourced developers don’t have to hassle with payments. Furthermore, because Applicasa’s service is hosted over the cloud, it provides instant scalability, growth, and functionality for mobile apps.

Interested developers can download both the Android and iOS versions of Applicasa immediately by visiting http://www.applicasa.com.

About Applicasa
Applicasa offers a one-stop-shop, server-side solution that enables iOS and Android mobile app developers to build a complete, cloud-connected backend for apps in 10 minutes without having to enter a single line of server code. Through its web-based service, Applicasa provides developers and brands with a rich set of cloud-based features and functionality so they can quickly and easily provide customized offerings and better connect with mobile app users. Founded in mid-2011, the company is privately held. For more information, please visit http://www.applicasa.com.

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Carmen Hughes
IgnitePR
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