SES Chicago to Offer “Small Business Track” that Will Help Small Businesses Integrate SEM into Business Strategy

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Track will contain three core sessions and will take place at SES Chicago, Tuesday, December 8; SES Chicago to run from December 7 through December 11

Stoney deGeyter, Pole Position Marketing

Small businesses are the heart and soul of the SES conferences, and the Small Business Track is one of the most important series of panels at SES Chicago

Attendees from small businesses will have something to Tweet about this December at SES Chicago 2009. On December 8, SES Chicago will be featuring a “Small Business Track” consisting of three panelist sessions and one sponsored session from Google, Inc.

This track will cater to small businesses looking to increase their marketing ROI through Social Media, SEO or SEM campaigns. The sessions, Small Voices, Big Impact: Social Media for the Little Guy, Search on a Dime, and Turning Simple Change Into Big Profit are all taught by well known leaders and experts in the search industry. Attendees to any or all of the sessions on this track will find that the techniques they learn on this track will translate into a potentially huge opportunity for marketers.

“Small businesses are the heart and soul of the SES conferences, and the Small Business Track is one of the most important series of panels at SES Chicago,” said Matt McGowan, Vice President and Publisher for Incisive Media's Interactive Marketing Group. “Attending SES Chicago could tremendously help out small businesses in terms of online visibility, site traffic, and business profitability. Effective application of the skills discussed in our Small Business Track could increase the relevancy of small businesses many times over. The sky is truly the limit!”

The Sessions
All sessions in the Small Business Track take place on Tuesday, December 8.

Small Voices, Big Impact: Social Media for the Little Guy (10:30am-11:45am), led by Stoney deGeyter of Pole Position Marketing, will cover how a small business with a small budget can use social media to conduct market research, organize focus groups, and build a consumer base without spending a dime.

Search on a Dime (1:00pm-2:15pm), led by Jennifer Evans Laycock of SiteLogic, will go over the tips and tricks on how a small business can maximize its exposure through organic search, paid search and local search without overspending its budget.

Turning Simple Change Into Big Profit (4:15pm-5:30pm), also led by Jennifer Evans Laycock, will review a number of simple changes to either organic search or paid search campaigns that can dramatically increase both traffic and conversions. This panel will also share free tips and tools on cheap and easy campaign testing.

Register for SES Chicago here.

About SES
Incisive Media's Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company's principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit

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Incisive Media


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