New York, NY (PRWEB) October 21, 2009
L'OCCITANE En Provence, a leader in natural beauty products, has expanded its Shea Butter collection to include four new limited edition hand cream and body mousse scents to celebrate its twentieth anniversary of introducing Shea Butter to the beauty industry.
Fittingly, the new scents are based on four delicate and timeless flowers from Africa: Frangipani, Ylang Ylang, Acacia and Rosebud.
Frangipani flowers are steeped in beauty oils by the women of Madagascar for a scent reminiscent of the tropics. In Madagascar, the ylang ylang is called the 'flower of love' and has been used for centuries in beauty ointments to soothe tension and captivate, with its powdery and sensual fragrance. Acacia Robinia is a plant from Tunisia with bunches of beautiful white and yellow flowers that have a soft, woody scent. The Moroccan rose is fragile and delicate, with a fresh, velvety and slightly fruity scent. It is world renowned as a symbol of love and beauty.
These limited edition scents are also available in our Shea Butter body creams, previously released early this year.
The following is a timeline of L'OCCITANE'S Shea Butter true story :
Olivier Baussan, Founder of L'Occitane, makes his first trip to Burkina Faso and discovers Shea Butter. The Company begins a partnership with 12 Shea nut pickers.
The start of the sustainable development partnership with Burkina Faso.
Introduces L'Occitane Shea Butter Hand Cream, enriched with 20% Shea Butter, absorbs quickly to protect and nourish hands. Still our #1 best-seller worldwide, with one sold every 10 seconds.
L'OCCITANE trains Mr. Konate (a technician from a small-scale soap factory in Burkina Faso) in the production and formulation of French Soaps within its factory in Manosque, France. L'OCCITANE then helps Mr. Konate to set up his own soap factory in Burkina Faso
The creation of the L'OCCITANE Foundation. In Burkina Faso, one of the poorest countries in the world, the Foundation encourages women to learn how to read and write, and also train themselves for economic activities that will make them increasingly autonomous and improve their daily lives.
L'Occitane Foundation launches Bangre Noma (which means "nothing is more important than knowledge"), a Training & Literacy Center to benefit the women who harvest Shea Butter. This Center enables 150 women per year to take the first steps to economic independence.
L'OCCITANE purchases over 330 tons of Shea Butter in 2007 (including 60 tons of organic butter). This is over 3/4ths of the Shea Butter produced for the beauty industry and exported by Burkina Faso. And this amount increases every year....
"Thanks to the incredible success of our Shea Butter range, which is known and loved throughout the world, the number of women producing Shea Butter for L'Occitane has gone from an initial group of less than 100 to over 11,000 today!" - Olivier Baussan, Founder of L'Occitane
For over 30 years, L'OCCITANE has drawn inspiration from Mediterranean art de vivre and traditional Provencal techniques to create natural beauty products dedicated to the well-being of women and men alike. The effective products are rich in active natural and organic ingredients and essential oils, which are often organic and always of controlled origin. The body care, skin care, bath and hair care products feature luxurious fragrances and textures from ingredients like Shea Butter, Lavender, Verbena and Immortelle.