Shoebuy.com Experiences Unprecedented Traffic on Cyber Monday

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Cyber Monday well exceeds expectations at Shoebuy.com as thousands of visitors storm the Shoebuy.com site (http://www.shoebuy.com)

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We were extremely pleased with the site traffic

Cyber Monday, the Monday after Thanksgiving that many perceive as the start of the holiday shopping season online, proved to be a successful day for Shoebuy.com, one of the leading retailers of footwear and related accessories on the Internet. Traffic hit record levels throughout the day, resulting in more than a quarter million visitors – a more than 80% increase from the same day last year. The Shoebuy.com site includes more than 450 brands, more than 500,000 products and more than $3 billion in inventory.

“We were extremely pleased with the site traffic,” said Scott Savitz, Founder and CEO of Shoebuy. “It not only validates our commitment to offering an incredible selection with top-of-the line customer service but is also a tremendous testament to the success of online retailing, the loyalty of our customer base, Shoebuy’s well-received TV campaign, and the wonderful adoption of footwear as a category to purchase over the Internet."

Shoebuy.com, which is rated by Shopzilla as one of the top eTailers in the country for outstanding service, experiences more than 4 million visitors a month and repeat buying currently makes up more than 60% of total sales. According to a study by Forrester, 2006 sales of footwear online grew to $2.9 billion, compared to $954 million in 2002. The same study predicts footwear online sales to grow to an astounding $5.2 billion by 2010.

In anticipation of the season and the changing mindset about purchasing gifts online, the site features a Holiday Gift Center that highlights more than 10,000 great gifts, including slippers, fun children's shoes, holiday/party boots and wonderful small goods, such as wallets, watches and other accessories for men and women.

“While Cyber Monday was certainly a successful day for us, we’re expecting this momentum to continue to escalate until mid-December,” said Savitz. “Consumers have only just begun their holiday shopping.”

The Shoebuy.com site has become a favorite shopping destination for millions of shoppers, offering free shipping, free return shipping, a 110% price guarantee and hundreds of thousands of product reviews. The site offers an enormous selection of "Quick Ship" items that, if ordered by 4 p.m. ET, are guaranteed free shipping via UPS ground the same day. Popular brands this holiday season include Crocs, Merrell, Aerosoles, Stride Rite, Sperry Top-Sider, Daniel Green, Naturalizer, Stuart Weitzman, Easy Spirit, Skechers and so much more.

"We are very proud of our selection and service,” said Patrisha Sweeney, VP of Merchandising at Shoebuy.com. “It is wonderful to work with such terrific brands and to be able to put them all in one place in a way that makes it extremely convenient for the consumer."

Shoebuy also operates Bagsbuy.com, which carries more than 200 brands and represents all categories of bags including handbags, luggage, laptop bags, baby gear and backpacks.

About Shoebuy.com
Shoebuy.com is the largest retailer on the Internet focused on all categories of footwear and related apparel. Shoebuy.com has partnerships with more than 450 manufacturers and represents more than 500,000 products from top brands including adidas, Aerosoles, Allen-Edmonds, Bostonian, Brooks, Clarks England, Dockers, Donald J Pliner, Dr. Martens, Easy Spirit, Fila, Florsheim, Franco Sarto, Hush Puppies, Johnston & Murphy, K-Swiss, Keds, Mephisto, Merrell, Mezlan, New Balance, Reebok, Rockport, Sebago, Skechers, Sperry Top-Sider, Stride Rite, Stuart Weitzman, Timberland, Tommy Hilfiger, and many more. Shoebuy.com also operates Bagsbuy.com, which represents all categories of bags including handbags, backpacks, luggage, baby gear, briefcases and laptop bags. Shoebuy.com is an operating business of IAC.

Contact:
Teresa Tao
Shoebuy.com, Inc.
617-451-2929

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