Shop LC Partners with National Cable Television Cooperative

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Austin-based home shopping network enters deal with NCTC to expand its home audience.

“It’s a no-risk, high reward opportunity for new providers to discover what’s unique about Shop LC and why we’re the fastest growing network in the home shopping space.”

Shop LC, an Austin-based retailer of jewelry and lifestyle products, begins a new partnership with the National Cable Television Cooperative, allowing over 750 independent cable companies to receive great content and services.

By negotiating a licensing agreement with NCTC, Shop LC is poised to enter more homes than ever before, from coast to coast. Independent operators win as they receive great content to share with their customers with Shop LC’s engaging and fun reverse auction format. Rapidly growing, Shop LC is the fifth largest shopping network, providing an exciting and entertaining shopping experience 24-hours a day, 7 days a week, 365 days a year.

“Many cable operators may not yet know us nor are familiar with our product yet,” explains Douglas Bognar, Director of Affiliates and Media at Shop LC. “It’s a no-risk, high reward opportunity for new providers to discover what’s unique about Shop LC and why we’re the fastest growing network in the home shopping space.”

Shop LC broadcasts live from Austin, Texas every day of the year and can be found at shoplc.com.

About the National Cable Television Cooperative
The National Cable Television Cooperative, Inc. (NCTC) is a Kansas-based, not-for-profit corporation that operates as a programming and hardware purchasing organization for its member companies who own and operate cable systems throughout the U.S. and its territories. NCTC seeks to maximize current and future opportunities to ensure the profitability, competitive stature and long-term sustainability of its member companies. NCTC represents more than 750 small and mid-sized independent cable and broadband operators across the U.S.,in programming and technology acquisition. NCTC is actively engaged in helping network providers and suppliers evolve their business models to deploy new video/data solutions to match the changes in the media landscape.

About Shop LC
Headquartered in Austin, Texas, Shop LC (formerly Liquidation Channel), is a wholly owned subsidiary of Vaibhav Global Ltd. (VGL), a vertically integrated company with global sourcing and manufacturing capabilities. Shop LC is a value-conscious, interactive retailer focused on the fine jewelry, beauty, fashion, home decor and lifestyle product categories. Established in 2007, Shop LC reaches approximately 80 million U.S. households via high-definition programming offered live 24 hours a day, seven days a week, 365 days a year. For more information visit shoplc.com and download the interactive app on iTunes, Google Play or many other streaming devices or televisions.

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Darren Bogus
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