Simplexity Enables Nebraska Furniture Mart to Sell Wireless Phones and Services

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Nebraska Furniture Mart to sell cell phones and service plans online; site powered by Simplexity

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We are excited that NFM selected Simplexity to deliver our full suite of wireless products and services to its millions of customers who shop online.

Further strengthening its position as a retail behemoth, Berkshire Hathaway-owned Nebraska Furniture Mart (NFM) today announced that it has expanded its online shopping catalog to include wireless phones and service plans. Customers now have the ability to research and buy cell phones, accessories and service plans through its online presence, NFM has selected Simplexity, the Internet’s leading seller of cell phones and service plans, to build, operate and manage this privately-labeled online wireless services storefront.

Utilizing Simplexity’s fully integrated e-commerce platform, the new product category features hundreds of wireless products from top manufacturers including HTC, LG, BlackBerry, Motorola and Samsung. With just a few mouse clicks, customers can quickly and easily shop for the latest smartphones, Android devices, PDAs, netbooks, and wireless accessories by manufacturer, service provider, or rate plan. In addition to shopping for the best deals and products, customers have the ability to upgrade their phones with their current carrier, transfer service to new carriers, and add new lines to an existing account.

“We want Nebraska Furniture Mart to become a key online resource for our customers’ wireless needs,” Jay Buchanan, Electronics Division Director, NFM. “Therefore, it was a logical decision to turn to Simplexity to build and manage our online wireless store. Simplexity is second-to-none in offering the most dynamic and comprehensive e-commerce platform for creating fully customizable and privately-labeled storefronts to sell wireless phones and services.”

“We are excited that NFM selected Simplexity to deliver our full suite of wireless products and services to its millions of customers who shop online,” said Grant Yoder, Simplexity’s Senior Vice President, Consumer Wireless Division. “NFM already has an unbridled reputation in retail, specializing in home merchandise, appliances and electronics. With our cutting-edge technology, they can now include wireless products and services to their repertoire.”

For more information or to shop for wireless products and services, please visit or

About Simplexity
Simplexity is the Internet’s leading retailer of cell phones and wireless plans. Simplexity’s technology solutions include merchandising, procurement, customer service, billing, customer relationship marketing, order processing and cell phone activations for the largest carriers in the U.S – Verizon Wireless, AT&T, T-Mobile and Sprint. Simplexity operates private label websites for some of the largest names in retail, including RadioShack, Target, Sears, Kmart and Dell, as well as, the popular website Wirefly (, the leading cell phone and wireless plan comparison shopping site that has been awarded “Best of the Web” by Forbes magazine and “Best in Overall Customer Experience” by Keynote Systems. For more information about the company, its products and services, visit the Simplexity corporate website at

Megan Murray

About Nebraska Furniture Mart
Nebraska Furniture Mart was founded in 1937 in Omaha, Nebraska by Rose Blumkin in the basement of her husband’s second-hand clothing shop with a $500 investment. In 1983 investor Warren Buffett purchased a majority interest in Nebraska Furniture Mart and made it part of the Berkshire Hathaway family of companies. Today Nebraska Furniture Mart has locations in Omaha, Des Moines and Kansas City. For more information on Nebraska Furniture Mart visit

Mark Shaw
Nebraska Furniture Mart


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Megan Murray
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