Skweezer Selected by Bloglines to Improve Mobile Experience

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Skweezer is used on the mobile version of Bloglines to improve access to off-site content.

Greenlight Wireless Corporation announced that its Skweezer technology, which optimizes Web content for mobile devices, has been integrated into the mobile version of Bloglines (http://www.bloglines.com), the world’s number one online RSS aggregator.

Bloglines Mobile (mobile.bloglines.com) users now view "skweezed" versions of the Web pages they access through their favorite RSS feeds. This allows Bloglines to both accelerate download speeds and present content that is easier to view and navigate on the small displays found on cell phones and PDAs. With the Skweezer technology, Bloglines also provides mobile access to more content than ever before by using Skweezer's paging feature, which allows Web pages to load that would otherwise be too memory-intensive for most devices.

"The Skweezer technology provides a significantly improved experience for Bloglines Mobile users by speeding download time and optimizing content for small mobile displays," said Robyn DeuPree, Sr. Product Manager for Bloglines, a division of Ask.com. "Our Bloglines Mobile users love the current product, and the Skweezer technology makes the experience even better."

"Bloglines is the industry-leading RSS reader with a proven history of innovation," says Joey Lynch, VP of Business Development at Greenlight Wireless. "Once again Bloglines has taken a leadership position in the mobile RSS space and we're very pleased to be contributing to this effort."

Skweezer's proprietary compression algorithms, developed and refined over the past five years, significantly reduce Web content typically to 15% or less of its original file size. This allows Web pages to load much more quickly and has the added benefit of greatly reducing network capacity. Skweezer technology is completely platform independent and can be used with Pocket PC, Palm, Symbian, MS Smartphone, Blackberry, PSP2, and XHTML-based cell phone devices.

About Greenlight Wireless:

Greenlight Wireless is a leading innovator of wireless technologies, providing mobile solutions for enterprise-level businesses, Web portals, and wireless carriers. Greenlight Wireless' consumer-oriented Skweezer service optimizes Web content for handheld devices, providing a richer browsing experience and adding value to wireless data offerings. Greenlight's Advertizer product is a cutting-edge advertising program for operators, search engines, and publishers who want to monetize their content in the mobile and desktop environments.

On the Net: Greenlight Wireless site: http://www.greenlightwireless.net
Skweezer site: http://www.skweezer.net
Advertizer site: http://www.advertizer.net

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