Social media defies EU snus prohibition

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It's no secret that not only Swedes consume snus all over the world. Many have the opportunity to buy their beloved Swedish snus in retail stores as well as online. This right, however, has been denied citizens of the European Union.

There's a public opinion demanding the end of the current snus prohibition

The EU banned its citizens from having a pinch under the lip as early as in 1991. This wasn't in order to pursue the tobacco industry – multiple other sorts of tobacco were left untouched. No, this was rather meant to hunt down smoke-free alternatives in general, and Swedish snus in specific.

We demand change

Campaigning website launched during the month of May and has taken aim at the European Union snus prohibition. Visitors can join the campaign through social media, thus contributing to the removal of the current snus prohibition.

"Only by being backed up by a sufficiently large amount of people can we show European legislators that there's a public opinion demanding the end of the current snus prohibition," says Johan Gustavson spokesperson for "We also aim to ensure the survival of Swedish snus now as well as in the future."

Unique concept

The campaign is built on an interactive connection between the homepage and social media such as Facebook. It only takes a few mouse clicks to join the campaign, thus making one's voice heard. Visitors are also given the opportunity to customise their profiles by uploading names and photos manually.

Behind the campaign are Swedish snus consumers all over the world, and online snus store

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Johan Gustavson
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