Dallas, Texas (PRWEB) December 13, 2012
The overwhelming success of smartphones worldwide and the intersection between the mobile and social dimensions has led to the rise of the so-called SoLoMo (social local mobile) trend. Today, travel companies can make use of the detailed information on travelers provided by geo-social marketing to target them more accurately. At the same time, consumers have become more demanding and expect to receive real time services wherever they are and at any time.
Location-based services and geo-social networks provide companies with information which is useful in targeting consumers more accurately through tailored offers based on their profiles and current locations.
However, the importance of the SoLoMo (social local mobile) trend for travel companies goes well beyond location-based services and consists in the possibility for travelers to receive real time services (including booking capabilities) wherever they are and at any time, before, during or after the trip.
Airlines are offering several mobile services to their customers on the go, including check-ins, flight alerts and the possibility to book on-board services, making mobile devices both a customer service tool and a source of ancillary revenues.
Today, travel companies need to embrace the SoLoMo trend fully, integrating it in their strategies and business models in order to benefit from the increasing share of business generated by the new mobile and social consumers.
Product coverage: Car Rental, Demand Factors, Health and Wellness Tourism, Tourism Flows Domestic, Tourism Flows Inbound, Tourism Flows Outbound, Tourism Receipts and Expenditure, Tourist Attractions, Transportation, Travel Accommodation, Travel Retail.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Major Points From Table of Contents
- From Online to SoLoMo
- The Internet Becomes Mobile
- Networks Go Geo-Social
- Beyond Location-based Services
- Report Definitions
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