Sock Alert! Kids Report Strange Worldwide Phenomenon

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Missing, have you seen this sock? Wocto Publishing reveals new promo campaign, "Sock Alert".

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They were shouting, 'I lost my sock,' and wanted to tell their own missing sock stories. They loved this book.

Wocto Publishing is offering the public a reward in the form of a 40% discount code, to find a particular sneezing, tooting, mischievous "missing sock" hidden somewhere on their Web site. They are inviting people to discover their kid-friendly content. The humorous fictional Wocto report, located on their homepage, is a tie-in to the promotion: Ryan Olson's sock goes missing. They ask for the public's help to find it.

Olson, the illustrator of children's picture book, "I Lost My Sock" said he was sitting at the office one afternoon reading the first book reviews that were coming in. "It's fine to get a good review from someone who writes them for a living, but so much more satisfying hearing how kids respond to the book."

Tina Clark, an elementary school teacher from Garden City, Michigan took "I Lost My Sock" to her second graders. "They were all over it," she said. "They were shouting, 'I lost my sock,' and wanted to tell their own missing sock stories. They loved this book."

A 6-year-old boy wrote in, "I'm going to go sock hunting later to find all my lost socks. I will be like a detective."

Wocto Publishing presents appealing, high-quality books, music, lesson plans and activities for children, meant to nurture and encourage lifelong learning, creativity, and fun. Four new books and an original music CD were released this summer. The books were printed in the U.S. More information and reviews can be found on the Wocto Web site.

Ms. Clark said, "To me, this is the sign of a great book--when kids become so engaged, they don't even realize they're learning."

The discount code is applicable toward "I Lost My Sock" (ISBN 978-1-934867-01-3)when purchased directly from the Wocto Web site store.

"When you find my missing sock, you will know it," said Olson, "He's quite the character. Just be sure you click him!"


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Kate Lambert
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