Perth Software Company Anahata Announces Will Be Using Cloud Marketing For Press Release Delivery

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Perth Software Company Anahata Technologies announces it will be using cloud based marketing services services to deliver press releases to media outlets

On Friday 1 March, Pablo Rodriguez Pina, co-founder and co-director of the Perth (Western Australia) based software development consultancy announced the company will be using a cloud based marketing platform to deliver press releases to the online media.

In the words of Pablo Rodriguez Pina: “We often like to communicate events that occur within the company to the largest possible audience. Whether it is the announcement of a new product, the adoption of a particular technology or a partnership with another company, it is good to have the technology and ability to reach the largest possible audience. It is for this reason that we decided to adopt an online press release platform to distribute announcements.”

Anahata has been trying a cloud based marketing platform for a number of months and after a positive evaluation is now announcing it will be using a US based online marketing tool for press release delivery. The company spokesman, highlighted the reasons for this choice: “We have found a supplier that offers a great service, it has an online portal that makes it very easy to write and schedule press releases. From a human point of view, it has a great team of professionals all the way from sales, marketing, editorial and support. The marketing team responds immediately to any queries providing valuable advice. The editorial team is always there to detect any last minute types or grammatical mistakes in the content of the press release. We are very satisfied with their service.” The company spokesman declined to give specific details of the supplier.

About Anahata Technologies Pty Ltd

Founded in 2010, Anahata Technologies Pty Ltd is a Western Australia privately owned application development consultancy specializing in the analysis, design, implementation and support of cost-effective, custom built software applications.

Anahata’s preferred delivery approach is an iterative, customer centric software development process where business analysts visit customer premises to gather requirements, outline the current business processes and design an improved flow. Once the system requirements are complete, a continuous integration development process allows customers to test the application regularly as it is being built. Upon implementation, customer’s staff is trained on site on the usage of the new system

Anahata offers its customers a 3 month warranty and support period where users can have unlimited phone or email consultation. Customers can access an online task and issue management system to log requests for enhancements (RFEs) or report any defects encountered during the testing or production stages. Anahata seeks to be the most customers centric of all software companies in Perth.

Anahata’s preferred technological choice is to deliver cross-platform solutions based on open standards and open source technology that ensure stability, compatibility, and security over a long application lifespan and reduces upfront and ongoing licensing fees.

Anahata is an Oracle Certified Partner and delivers custom software solutions based on Oracle, Java technology. As a registered MYOB developer partner, Anahata’s solutions integrate with any MYOB software package.

For more information about Anahata, visit or type Software Development Perth in your favourite search engine.

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