Splurge Announces Plans to Release Innovative Social Shopping Platform Using Facebook Open Graph Protocols

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Splurge is a social community of people that love to shop and find the best deals online. Splurge is utilizing social media open graph protocols to take shopping to a whole new level.

On March 1, 2013, social shopping community Splurge announced that it is using Facebook’s Open Graph API to generate highly relevant product searches and recommendations for its customers.

While Facebook’s API has been around for sometime, the people at Splurge are giddy with what they are calling “an innovative twist” using the standard public functions. Splurge has not officially announced the specifics of how it intends to leverage Facebook’s technology; however, a technician at the company leaked that the key has something to do with the social indexing of product URLs and cross referencing those urls with social media signals.

Splurge Co-founders Eric Dahan and Zach Crosner said that in today’s world, putting all your eggs in the “social basket” is the smart bet. According to Dahan, “The internet is becoming more social day by day. It’s obvious. Social signal are the new backlinks. Why wouldn't we use them? We are social creatures and we are just starting to enhance that capability via technology.”

Dahan and Crosner declined to provide further information about the specifics of the social shopping algorithm the company has developed.

Splurge is a social community of shoppers that come together to make it easy to determine what is trending in fashion and home decor, based on popular demand. Community members use the Pinterest-like social bookmarking tool to share trendy deals from the top sales sites around the web like gilt group. Splurge members then vote on the items so that they are filtered based upon popularity and relevancy. Users discover new items at amazing prices and Splurge when the time is right. Download the Splurge App on iTunes.

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