RCA Doubles Use of SRS TruSurround XT in 2009 LCD HDTVs

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10 RCA LCD HDTV Models Equipped to Provide an Amazing Surround Sound Experience Over Two Stereo Speakers

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Our long-standing relationship with SRS Labs has proven that sound matters a great deal in terms of providing the best possible multimedia experience to our customers

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SRS Labs (NASDAQ:SRSL), the industry leader in surround sound, audio, and voice technologies, announced today that the TTE Technology, Inc., manufacturer of RCA Televisions, has doubled its use of SRS TruSurround XT®, which produces a surround sound experience over two built-in stereo speakers, now totaling 10 RCA flat panel LCD HDTV models during 2009.

"RCA is a highly respected TV brand with a lasting heritage of innovation, as RCA LCD HDTVs today are known to provide users with great picture quality and performance," said Allen H. Gharapetian, Vice President of Marketing for SRS Labs. "During 2009, even more RCA customers will have the chance to enjoy the comprehensive and remarkable multimedia experience that's made possible with SRS TruSurround XT and we welcome the opportunity to continually build upon our strong partnership with TTE to bring even greater value to RCA LCD customers."

SRS' patented, feature rich TruSurround XT solution processes multichannel content to create a compelling surround sound experience over a television's two built-in stereo speakers. As a result, users will sense that "phantom" speakers extend all around them to produce an amazing and natural surround sound effect, complete with deep bass--all without the clutter of extra wires or speakers placed around the room. When receiving mono or stereo content, SRS TruSurround XT creates an immersive 3D wall of sound that moves well past the physical width of the TV. Dialog quality is also improved as this technology lifts the spoken word above the chaos of sound effects and background music so that it's clear and distinct.

The RCA 37 series, 38 series and 380 series featuring SRS TruSurround XT are immediately available, while the RCA 41 and 48 series' will be available in the spring, reaffirming SRS' position as the de facto standard for FPTV audio. Within these series collectively, 10 LCD flat panel HDTV models will be available in 2009, with screen sizes including 40-inch, 42-inch, 46-inch and 52-inch.

"Our long-standing relationship with SRS Labs has proven that sound matters a great deal in terms of providing the best possible multimedia experience to our customers," said Rich Dinsmore, Executive Vice President for TTE's North American Business Center. "The RCA brand is aimed at providing tremendous value and performance while maintaining top quality--SRS Labs helps us accomplish that."

SRS-equipped RCA LCD HDTVs will be available at retail locations and e-commerce sites throughout the U.S. and Canada, such as Walmart, Walmart.com, Target.com, K-mart, The Brick, Canadian Tire and Loblaws.

SRS Labs is running a sweepstakes to give away three RCA HDTVs featuring the SRS TruSurround XT suite. The sweepstakes will take place March 23 - April 20, 2009. To enter for your chance to win, please visit http://www.srslabs.com/TVsweeps.

About SRS Labs, Inc.:
Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS audio, surround sound and voice processing technologies have been included in over one billion electronic products sold worldwide including HDTVs, mobile phones, portable media devices, PCs and automotive entertainment. In fact, SRS Labs is the de-facto standard of HDTV audio processing with nine of the top ten name brand flat panel TVs featuring SRS technology. Additionally, SRS Labs surround sound solutions provide the professional broadcast and recording industries with high-performance production, back-haul, storage, and transmission capability. SRS Labs supports manufacturers worldwide with offices in the U.S., China, Europe, Japan, Korea and Taiwan. For more information, visit http://www.srslabs.com.

About TTE Corporation
A wholly-owned subsidiary of TCL Multimedia Technology Holdings Limited ("TCL Multimedia" or "the Group", stock code: 1070.HK), TTE Corporation is committed to the development, manufacturing, sales and marketing of world class digital television products, and employs a highly-skilled workforce in regionalized business and R&D centers, with manufacturing plants throughout the world. Marketed in North America, Asia, and Europe under the "RCA and RCA Scenium", "TCL", and "Thomson" brands respectively, TTE provides consumers with a wide range of television options - from budget to premium, from basic features to high-end innovation.

Except for historical information contained in this release, statements in this release, including those by Mr. Gharapetian, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs' products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.

SRS Labs, Inc. Contact:            
Michael Bingham, PR Manager
949 442 5582
Twitter: @SRSLabs

Investor Relations Contact:
Matt Glover, Liolios Group, Inc.


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