St. Louis’ First Local Meal Subscription Service Enhances Customization and Convenience

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Nourish by Hollyberry, St. Louis’ first local meal subscription service, launches new subscription options and platform enhancements that go live August 13

"In an ever-evolving, fast-paced society, customers want ease of use and on-demand options."

Nourish by Hollyberry, St. Louis’ first local meal subscription service, launches new subscription options and platform enhancements that go live August 13. In addition to the service’s Wholesome Helpings and Hearty + Healthy options, retail customers can now sign up for a Build Your Own option in which they create custom meal plans from a seasonal menu. Plus, the service is now more convenient, as customers have the ability to swap or add menu items, and even opt out on a weekly basis (read: no obligation or long-term commitment), all from their mobile device.

Born from award-winning Hollyberry Catering founded in 1998, Nourish by Hollyberry was created by Holly (a working mom) in 2016 to fill a very specific market need: create wholesome dinners made from fresh ingredients, that an entire family can enjoy. St. Louis subscribers enjoy the added bonus of locally-prepared, flash-frozen food that doesn’t spend extended amounts of time in transit.

“The market for subscription meal services is crowded and evolving,” said Holly Cunningham, Founder + CEO of Nourish by Hollyberry and Hollyberry Catering. “We wanted to give our customers flexibility, options, ease of use, and delicious meals that they can customize in a way that fits their on-the-go lifestyles. Our new subscription options and platforms do just that.”

Seasonal ingredients inform each week’s menu offerings. Customers can select two or four entrée options and family-style sides. Courtesy of the new platform, customers receive a text or email asking them to confirm or skip their order, or make changes, once a week.

“In an ever-evolving, fast-paced society, customers want ease of use and on-demand options,” said Cunningham. “This new platform, a year in the making, delivers.”

Nourish by Hollyberry has grown to approximately 65 subscribers. They also partner with 10 local businesses to offer a subscriber discount to employees and deliver entrees at the workplace. Nourish also offers a neighborhood market for quick one-off dinner or lunch pick-ups or cookie and appetizer platter ordering.

In a competitive meal subscription market that is projected to grow 13.5% over the next year, Nourish by Hollyberry is poised to thrive by merging fresh ingredients, local style, and cutting-edge convenience.

ABOUT
Nourish by Hollyberry, an off-shoot of Hollyberry Baking and Catering Company, is a local, customizable meal subscription service based in St. Louis. Born from a desire to help busy individuals provide healthy and filling meals for their loved ones, Nourish meals are fresh, family-friendly, and chef-prepared. Made locally from seasonal ingredients, these convenient meals are flash-frozen and spend very little time in transit so that the meals are fresh when delivered. Offering a myriad of user-friendly ordering options and the ability to personalize each week’s menu, Nourish by Hollyberry crafts traditional family meals that are made for modern lifestyles. For more information about Nourish by Hollyberry, call 314-835-9196 or visit nourishbyhollyberry.com

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Jillian Hausmann
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