GoFish to Launch Made-for-Internet Reality Show, Seduce a Celeb: Show to Be Helmed By Emmy(R)-Winning Producer Scott Sternberg and Hosted by The Bachelor's Andrew Firestone

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GoFish Corporation (OTCBB:GOFH), the leading Internet Video Network showcasing original, Made-for-Internet ('MFI') programming, today announced the upcoming release of Seduce A Celeb, its newest online interactive reality show. The first season of the 14-week celebrity dating series kicks off April 26 and premieres exclusively on the GoFish Network.

We are honored to have some of the television industry's top talents on board for GoFish's newest MFI series, Seduce A Celeb

    Emmy Award-winning Scott Sternberg has signed on to produce the show and Andrew Firestone of ABC's The Bachelor will host each installment. Lindsey Knickerbocker and Ashley Zarlin, two young stars on Bravo Network's Real Housewives of Orange County, will be the series' celebrity dates.

In a twist on traditional reality programming, Seduce A Celeb is an online dating show divided into two consecutive 7-week segments devoted to Knickerbocker and Zarlin, who will evaluate and interact with contestants through videos, and after a round of elimination, will select winners from the finalists.

Scott Sternberg, who brings more than 20 years of television production experience to his role on Seduce A Celeb, will collaborate with GoFish on the development of the program. In addition to a repertoire of documentaries, scripted drama, talk shows and reality programming, Sternberg is currently producing Hey Paula with Paula Abdul for Bravo, The Academy for Fox Reality, and Sunday Morning Shootout for AMC. His game show credits include Hollywood Squares, Love Connection, That's the Question and Rock and Roll Jeopardy.

"Seduce A Celeb represents the future of reality programming," said Sternberg. "Empowering audiences to create and interact on such an intimate level with one another and with celebrities is a concept that reinvents the dating show format. It's incredible what technological innovations are doing to traditional media concepts, and I'm thrilled to be working with GoFish on this next-generation entertainment."

Andrew Firestone is an entrepreneur, businessman and sales and marketing executive, turned television celebrity with his appearance on ABC's reality series, The Bachelor. As part of the show, Firestone courted 25 bachelorettes, progressively eliminated them from the competition, and eventually selected one from the group for a continuing relationship. In addition to representing the Firestone family enterprise in a spectrum of business-related activities, the San Francisco resident has had television appearances on Bravo's Celebrity Poker Showdown and VH1's Celebrity Paranormal Project, among others. Firestone also is slated to appear in an upcoming episode of the VH1 Flavor of Love spin-off, Charm School.

"It'll be thrilling to host GoFish's Seduce A Celeb, watching things unfold in a reality show from a different perspective as an objective observer and commentator," said Firestone. "The whole interactive concept gives a completely different spin on reality programming since anyone has a chance to win a date with a celebrity."

Lindsey Knickerbocker and Ashley Zarlin are best known for their appearances on Bravo Network's docu-series The Real Housewives of Orange County. The show provides exclusive access to various families who live in one of the wealthiest planned communities in the country. Knickerbocker and Zarlin portray themselves as daughters of two of the show's leading housewives living in a protected Southern California enclave, exposing the excitement, extravagance and everyday drama that exist in their unscripted and unrehearsed lives.

"We are honored to have some of the television industry's top talents on board for GoFish's newest MFI series, Seduce A Celeb," said Michael Downing, founder and CEO of GoFish. "Our unique MFI programming brings together extremely talented artists and our engaged user community to create an entirely new breed of interactive programming, available only on the GoFish Network."

"Seduce A Celeb is the first in a series of dynamic and original Made-for-Internet shows that GoFish will be launching each month," said Dave Fisch, vice president of GoFish's MFI division. "We're tapping into the Hollywood creative community with the development of each new MFI program, and each show will have an interactivity component designed to engage participants in unique and exciting ways."

About GoFish Corporation

GoFish Corporation, (OTCBB:GOFH) headquartered in San Francisco, is a leading consumer online video destination that, in two years, has grown to deliver millions of videos per month to a rapidly growing audience of enthusiasts. The first publicly traded company in the space and a pioneer in the development of made-for-Internet programming, GoFish is a place on the web where millions of people come to watch, upload and share their favorite made-for-Internet videos from around the world. For more information about the company, go to http://www.gofish.com.

About Scott Sternberg Productions

Scott Sternberg Productions is a full service television production company focusing on unscripted programming. Emmy-award winning CEO, Scott Sternberg, founded Scott Sternberg Productions in 1991. The firm provides content to broadcast and cable networks, web portals and satellite radio stations. Scott Sternberg Productions also produces branded content for major non-broadcast entities. No Studio Entertainment and Spanglish Entertainment are wholly owned subsidiaries of Scott Sternberg Productions. Both produce regional and local programs, with Spanglish Entertainment providing content for Spanish language outlets. Scott Sternberg Productions is located at Raleigh Studios in Hollywood, CA.

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Nils Erdmann
GoFish Corporation (Media)
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