SupportStore announces permanent move to new website domain name

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After years of doing business as SupportStore, but with the website address of, SupportStore finally makes the switch to

Supportstore is now located at

Supportstore is now located at

Sounds a little obvious, but its not always easy to have the name of your online store match the domain name, but now SupportStore does! - Ron Reimann, President

The online store well known as SupportStore now has a domain name to match.

Ron Reimann, Supportstore's President, says "Our customers know us as SupportStore, but we have had the domain name since we acquired the business in 2009. The focus of the business evolved over the years, but the original domain name didn't. As of the past week, we made the switch. All links and visitors to the old site domain or the new site all end up at"

Website owners know that changing a domain name carries some risks, as it can interrupt traffic and break existing links to your site. Recently, however, the major search engines like Google and Bing have gotten smarter about handling domain name switches. Both have a "change of address" tool know so they can assign the most or all of the credibility they carried for the old domain to the new.

Reimann continues "Changing domains is still a big undertaking, there are embedded links everywhere, all your integration partners have to update, your blog links change, email systems may need updates too. The #1 important thing to never miss is to place what are called 301 redirects, which specifically redirect any old links to the matching new link.

Our business is about supporting people with products that help them create awareness around issues that matter most to them.    And now when they visit Supportstore, they are also visiting

Supportstore is a unique online store that carries merchandise to help people and organizations "Shout out what you care about." SupportStore is a federally registered trademark, owned by ZapTel Corporation, the parent company that runs The product lines include 500 in stock items, most proprietary Supportstore designs, including rubber wristbands, lapel pins, oval and ribbon magnets, clear cling decals and even themed Tervis tumblers.

Some of awareness causes that receive the most interest are colon cancer, anti-bullying, Sandy Hook tragedy, and prostate cancer.


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Ron Reimann

Aimee Hansen
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