Nakheel Adopts Vovici v4 Feedback Platform to Increase Customer Centricity

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Nakheel and Vovici to co-present at ESOMAR Consumer Insights conference on 11 February 2009 in Dubai.

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We welcome the opportunity to share the work we are doing with others in the market-research industry

Vovici (voh-VEE-see), the leading provider of Enterprise Feedback Management (EFM) and survey software, announces that Nakheel has selected the Vovici v4 platform to provide its clients with effective Customer Experience Measurement.

Nakheel is the leading real-estate developer of Dubai, creating landmark buildings, thriving communities and market-leading retail offerings. Chief among the Nakheel landmarks are its man-made islands and waterfront projects that will add more than 1,000km of shoreline to Dubai's coastline upon completion.

"We have an unwavering commitment towards meeting the needs of our customers; it is an objective that we will not compromise on," said Nakheel's Marketing, Sales and Customer Service Director Manal Shaheen, adding that "Innovative solutions and the use of technology have laid the foundations to fulfill Nakheel's ambitions for true consumer centricity. Vovici's survey software and Enterprise Feedback Management tool is a fundamental building block to gain control over consumer feedback processes."

Representatives from Vovici and Nakheel will describe the real-estate developer's use of Vovici's EFM solution at the ESOMAR Consumer Insights conference 11 February, 2009, in Dubai, in a presentation entitled, "Turning Insight Into Action: Using Web Technology to Meet Research Needs."

"We are excited that Nakheel has selected Vovici for this important investment," said Ben Smith, Director of Europe, Middle East, and Africa for Vovici. "We welcome the opportunity to share the work we are doing with others in the market-research industry,"

About Nakheel:
Nakheel is one of the world's largest privately held real estate developers, and a key player in realizing the vision of Dubai for the 21st century: creating a world class destination for living, business and tourism.

Nakheel is developing an iconic portfolio of innovative landmark projects in Dubai, and now in key markets around the globe, across a range of sectors - residential, commercial, hotels, retail, and leisure. Nakheel's projects are conservatively estimated to be worth US$80 billion. Upon completion, Nakheel's waterfront projects will have added more than 1,000km of shoreline to Dubai's coastline.

Nakheel's Dubai portfolio includes Palm Jumeirah, Palm Jebel Ali, Palm Deira, The World, Waterfront, The Universe, Nakheel Harbour & Tower, Jumeirah Islands, Jumeirah Village, Jumeirah Park, Jumeirah Heights, The Gardens, Discovery Gardens, Ibn Battuta Mall, Al Furjan, International City and Dragon Mart.

Nakheel is a key entity within Dubai World. Dubai World is one of the world's largest holding companies and supervises a portfolio of businesses and projects for the Dubai Government across five continents and more than 100 countries. Visit for more information.

About Vovici:
Vovici is the pioneer of Enterprise Feedback Management (EFM), providing comprehensive survey software, panel management and online community software. Our survey tools enable organizations to centralize feedback data collection, build and manage proprietary panels, leverage corporate social networking, and utilize robust survey analytics and reporting. Our solutions increase customer loyalty, facilitate collaboration and innovation, influence critical business decisions and provide voice to online communities. Organizations worldwide, including more than half of the Fortune 500, rely on Vovici to gather feedback on customer satisfaction, perform market research and gauge employee satisfaction. Visit for more information.


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Jeffrey Henning
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