Consumer-Driven Real Estate: Industry Leaders To Address Shortcomings, Identify Solutions

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Consumers force the changes needed in the real estate business, driven by the Internet and technology advances; real estate companies struggle to stay relevant.

"Real estate companies struggle to stay relevant."

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Veteran industry insider and noted New York Times Bestselling Author Stefan Swanepoel has been challenged to facilitate an exclusive summit for C-level executives of competing real estate companies.

With over one hundred 100 CEO’s representing some of the largest real estate brands in the U.S. including Coldwell Banker, Keller Williams Realty, Prudential Real Estate Affiliates, Berkshire Hathaway Home Services, Zillow, Trulia, Leading Real Estate Companies of the World, the summit is an unprecedented event.

At a time that some are say could very well be a critical juncture in the future of the real estate business, the focus of the summit will be to analyze the most significant trends, identify scenarios and work across the competitive boardrooms to develop solutions that could deliver a more streamlined and enhanced consumer experience.

Swanepoel has been tracking shifts in the real estate industry since 1990 and with over 20 books and reports about real estate trends has written more on the topic than anyone else. “The evolution of the Internet, mobile technology and transparency of information has created a very different consumer dynamic and need – one that threatens “real estate status quo” and so the very survival of many current real estate business models,” Swanepoel has often been quoted in saying.

“If the discussion, sharing and solutions match the same level as the leadership experience and industry knowledge in the room, the T3 Summit will be groundbreaking and industry changing,” Swanepoel says.

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