The Beauty of Setria® – Surge in Wellness-Infused Beauty Creates New Space for Leading Ingredient Supplement Brand Setria® Glutathione

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International Beauty Expert Corinne Morley speaks on emerging intersections between supplement ingredients, health and wellness within the beauty industry at recent press event.

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Wrapping up a week dedicated to emerging Indie beauty trends, International Beauty Expert Corinne Morley spoke at a press luncheon at The Press Lounge in New York City, covering the booming interest in wellness-infused beauty that has taken off industry-wide.

Morley, who has extensive experience in the beauty industry, including holding impressive roles at Estée Lauder and Trilogy Natural Skincare, spoke to the modern meaning of ‘beauty from within’ – noting that while this is not a new concept, consumers and retailers alike, including Sephora, Nordstrom and Anthropologie, are beginning to blur the lines between health supplements and traditional beauty products on shelves.

“Beauty is much more than skin-deep, it’s a reflection of how we’re feeling,” explains Morley, “Everything that we do externally and internally affects the outward appearance of our skin. It’s not just about how we treat the outer surface of our skin, it’s also a reflection of what’s going on inside - from lack of sleep, to stress, from diet, to too much sun exposure, from environmental toxins to what skincare products we choose to use, everything has an impact.”

Morley notes that one of the skin’s biggest enemies is “the environment that we live in,” informing the key beauty media and influencers in attendance that “without a doubt” free radicals, found in our everyday environment, are “one of the most negative influences on how our skin looks and behaves.”

Free radicals are unstable molecules that cause damage to DNA in cells, disrupting normal cell function, while also having the power to deteriorate the skin’s structural support by decreasing its suppleness and elasticity. While free radicals are in our environment every day and are part of the natural aging process, Morley explains that “certain things actually stimulate free radical activity, such as air pollution, UV radiation, smoking, alcohol and poor nutrition, so we want to calm the free radical activity…because we know how damaging [it] can be to our health, wellness, and how our skin is going to age.”

“Luckily,” continues Morley, “there is an antidote - antioxidants. Antioxidants are powerfully combative toward free radicals, because they help neutralize them.”

Glutathione, known as the body’s ‘master antioxidant,’ is found, to varying degrees, in all cells, tissues, body fluids and organ systems in the body. Glutathione can neutralize potentially harmful free radicals, eliminate toxins, chemicals and potential carcinogens absorbed in the body, and can reactivate other antioxidants that are important for skin, hair and nail health like Vitamin E. However, glutathione levels may decrease due to various factors such as age, diet, UV exposure, health conditions, weight, medications, and poor lifestyle habits. Supplementing with glutathione and incorporating glutathione-rich foods into your diet may help raise glutathione levels in the body*. Setria® Glutathione, a patented form of Glutathione, is a branded ingredient that has been clinically researched to help increase the body’s stores of glutathione, and can help support immunity, detoxification, and skin brightening*.

‘Wellness and beauty go hand-in-hand, and research is the cornerstone of both,” states Morley, “Setria® Glutathione is great because now, customers are really demanding quality, research-backed ingredients. This ingredient, found in many supplement products for beauty, detox and recovery, such as BeautifulAlly by Bluebonnet, Genius Beauty by The Genius Brand, Balance by Alaninu, Bright-Eyed Mornings by Zaca, and Setria L-Glutathione Reduced by Healthy Origins, is actually research backed. It’s a pure glutathione, it’s allergy-free, and is suited for everyone to be taking on a regular basis. It’s processed through a fermentation process, which means it doesn’t have any added chemicals - it’s a more natural process.”

As interest in wellness-infused beauty continues to thrive amongst the beauty industry, Kyowa Hakko, manufacturers of Setria® Glutathione, are thrilled to be at the forefront of conversations.
Media interested in setting up an interview with a representative from Kyowa Hakko, or Corinne Morley, to discuss the health and beauty benefits of glutathione, please contact Sara White: sara@adinnyc.com, 212-693-2150.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

About Setria® Glutathione
Setria® Glutathione, manufactured by KYOWA HAKKO BIO CO., LTD., is a clinically studied and patented form of glutathione that, when taken orally, has been shown to replenish the body's reserves, which may be depleted as a result of poor lifestyle choices, stress or natural aging. Called the "master antioxidant," glutathione helps protect cells in the body from the damaging effects of oxidative stress and toxins. Setria® Glutathione is manufactured through an innovative fermentation process to yield high purity and high quality, is vegetarian and allergen-free. For more information about Setria® Glutathione, visit http://www.SetriaGlutathione.com.

About Kyowa Hakko USA
Kyowa Hakko USA is the North & South American office for Kyowa Hakko Bio Co. Ltd., an international health ingredients manufacturer and world leader in the development, manufacturing, and marketing of pharmaceuticals, nutraceuticals and food products. For more information visit Kyowa-USA.com.
**Setria® is a registered trademark of KYOWA HAKKO BIO CO. LTD

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Elyse Lovett
Kyowa Hakko
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