The ESCORT Store Drives Race Month In-store Promotion and Sales Event
West Chester, OH (PRWEB) May 17, 2014 -- ESCORT Inc. (ESCORTinc.com) this week announced a single day in-store event to run alongside its month long "Race Month" celebration promotion. The ESCORT Store "May Race month" promotional in-house event is this Saturday, May 17th (10AM-2PM ET) at the radar detector’s world headquarters in West Chester, Ohio.
The single-day event features ESCORT’s multi-award winning Limited Edition PASSPORT® Max™ High Definition windshield mount radar / laser detector models.
ESCORT Store visitors will be entered in a multi-award contest drawing. The Saturday event features a drawing for a single driving ticket to the Dale Jarrett Racing Adventure to be held at the Kentucky Motor Speedway, May 25. The contest winner will get the opportunity to drive an authentic Spring Cup Racecar consisting of training and then an 8 lap run where speeds can be up to 165 MPH.
In-store customers who make a minimum detector purchase (retail $299 or greater) will receive a $50 credit to their in-store purchase in addition to being entered for the contest drawings. The Dale Jarrett Adventure drawing ends on May 21 (2:00 PM ET) with a winner to be announced on the same day.
The ESCORT team will be on hand providing live demonstrations, food, beverages and more. Local motorsports firm Turn in Concepts will feature a high performance race car at the store event.
“Our new PASSPORT® Max™ Limited Edition models continue to be extremely well received since their debut at the CES (Consumer Electronics Show) event in Las Vegas earlier this year,” said Ron Gividen, ESCORT PR Director. “Industry experts from CES, SEMA, Popular Mechanics, CNET and Car And Driver magazine have expressed that the PASSPORT Max™ digital detector is the best detector we have ever released.”
The PASSPORT Max™ Limited Edition models feature custom case covers and color schemes: Glossy Black, Brilliant Blue, Burled Wood and Carbon Fiber. Now available, the units retail for $599.95 and feature the same HD (high definition) all-digital performance as the original award-winning PASSPORT Max™.
In addition to the March 17 on-site house event, ESCORT is featuring a larger consumer May "Race Month" campaign that includes a contest drawing for pairs of tickets to national May events, including the Indianapolis 500 and the Coca-Cola 600 races (both run on May 25 – contest details are featured on ESCORT’s website).
For more information about the PASSPORT® Max™ Limited Edition models and the ESCORT Store house event and driving contest, visit the ESCORT Store (5440 West Chester Rd., West Chester, Ohio, 45069), view ESCORT Inc on YouTube or ESCORTinc.com, or call the company direct at 800.433.3487.
About ESCORT Inc.
ESCORT Inc. is the designer and manufacturer of the world’s most awarded radar and laser detectors, the patented ESCORT Live™ real-time ticket protection network, PASSPORT® Max™ all-digital HD radar detector and other Drive Smarter products. ESCORT holds more than 85% of all active category patents and manufactures products under the ESCORT, PASSPORT, REDLINE, SOLO, BELTRONICS and STi Stealth brands.
Ron Gividen, Escort Inc, http://www.escortradar.com, 513.870.8500, [email protected]
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