The Future of Work: New Book Explains the Surprising Power of Microsoft Teams, Zoom, Slack, and Other Internal Collaboration Hubs

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Award-winning author and recognized collaboration expert Phil Simon releases Reimagining Collaboration: Slack, Microsoft Teams, Zoom, and the Post-COVID World of Work, his eleventh book.

Reimagining Collaboration: Slack, Microsoft Teams, Zoom, and the Post-COVID World of Work

Cover of Reimagining Collaboration

We have lacked a holistic framework to understand the remarkable power of new collaboration technologies, much less unleash them. At least until now.

Over the past five years, organizations adopted Slack, Zoom, and Microsoft Teams in droves. Think of COVID-19 as pouring gasoline on the fire. The pandemic didn't start a trend as much as it accelerated an existing one.

Unfortunately, far too many of us mistakenly view these applications as Email 2.0. As a result, we are missing out on extraordinary opportunities to create more collaborative work environments, increase organizational transparency, reduce manual work, make our work lives less stressful, simplify business processes, and much more.

Blame ignorance, not malice. We have lacked a holistic framework to understand the remarkable power of new collaboration technologies, much less unleash them. At least until now.

In Reimagining Collaboration: Slack, Microsoft Teams, Zoom, and the Post-COVID World of Work (Motion Publishing), award-winning author and recognized technology expert Phil Simon provides this essential framework. He advances a new, bold, and holistic model of work that profoundly integrates the different applications that employees use, regardless of where they are working. In other words, a new gestalt that connects hubs and spokes.

"We're in the middle of the greatest work-from-home experiment in the history of the world," Simon says. "I can't predict the future, but I can say the following two things with certainty. First, the future of work is decidedly hybrid. Second, internal collaboration hubs will play an increasingly essential role in how we get things done."

No theoretical text, Simon offers concrete tips for companies and groups on how to transform the way they work.

Mr. Simon is available for interviews about the future of work, the challenges that organizations are facing integrating new technology into the workplace, and other related topics. Complimentary electronic and physical media copies of the book are available.

PRAISE FOR REIMAGINING COLLABORATION
Brad Feld, Foundry Group partner, Techstars co-founder, and author of Startup Communities says of the book, "If 2020 has taught us anything, it’s that effectively working together in a distributed and virtual fashion is essential. Phil Simon provides a clear framework to achieve this critical yet elusive goal. Adds Jay Baer, founder of Convince & Convert and co-author of Talk Triggers, "Reimagining Collaboration is the thoughtful and useful owners’ manual that every team needs for the work-from-home era."

AUTHOR BIO
Phil Simon is a frequent keynote speaker and recognized collaboration and technology authority. He is the award-winning author of ten prior books, including The Age of the Platform: How Amazon, Apple, Facebook, and Google Have Redefined Business and Message Not Received: Why Business Communication Is Broken and How to Fix It. He helps organizations communicate, collaborate, and use technology better. Harvard Business Review, the MIT Sloan Management Review, Wired, NBC, CNBC, BusinessWeek, and The New York Times have featured his contributions. He also hosts the podcast Conversations About Collaboration.

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Phil Simon
@philsimon
since: 12/2008
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