The Rise Of Gold Factory: Releases from Axl Rich, Dex Lattimore, and Germonte' Prime The Hot New Music Collective For A Big Year

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"New Trap Swing" R&B singer/songwriter Axl Rich, neo-funk artist Dexter Lattimore, and neo-soul singer Germonte' form one of the most formidable songwriting and production tandems of recent note. Several releases from the collective ~ including an Axl Rich collaboration with R&B star Bryson Tiller - are set for 2019 on the FiftyDeuceSound imprint, and are sure to have the the music industry abuzz.

"We are essentially a group of polymaths; we have no musical boundaries." - Dexter Lattimore

By Nathan Dunno @natedunno

Gold Factory features an American collection of songwriters and producers based out of Louisville, Kentucky. The production label is home to singer/producer Axl Rich, artist/producer, multi-instrumentalist Dexter Lattimore, and singer/songwriter Germonte'. They are dropping off a surging barrage of releases this spring that appear destined to impact music charts in several genres. Axl returned to the studio in 2018 with his music director, Dexter Lattimore. Axl Rich's debut album "New Trap Swing", is an innovative blend of Trap and 90's New Jack Swing/R&B vibes. He cites Shawty Redd - who was one of his early mentors as part of the famed Beat Bangers production crew out of Atlanta - and Teddy Riley as primary influences on his work. "I'm excited for this year and for all of the projects that are dropping," Axl added.

‚ÄúThere was a lot of sacrifice and time spent in the studio on every song."    

After linking up in 2018, Lattimore brought another dynamic talent into the fold : the 23 year old Germonte'. The first single "High" from the Neo-Soul Crooner's upcoming album, Sound of The Rain. The hot new release is an exemplary manifestation of their trademark seamless blending of genres and musical elements. Dexter, the latest artist from the revered Lattimore family of musicians (Latimore, Kenny Lattimore), struck gold on his new Neo-Funk/Soul gem, Fight The Feeling, which is also produced by Lattimore and Axl Rich. The new release is the first single from his upcoming album, Love and Revolution, arriving in Summer 2019.

"One great aspect about our music, is that we are far from one dimensional", Lattimore said. "We are essentially a group of polymaths; we have no musical boundaries." That creativity Lattimore describes is on full display with Axl Rich's latest single U Remind Me, which is arguably the best cover song of 2019. "U Remind Me" is the first single featured on the upcoming album "NTS DELUXE" coming later this month.

Courtesy of FDS Strategic Communications

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James Richardson
Gold Factory/FiftyDeuceSound Entertainment
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Aaron Starks
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