The Top 7 Qualities Of A Successful Website – Plus, The 23 Best Web Development Agencies, According To DesignRush

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Almost 40 percent of consumers will stop engaging with a website if it takes too long to load or is not beautiful to look at -- but DesignRush determined the top website qualities that foster success and the leading web developers who can build them.

Studies show that nearly 40 percent of consumers will leave or stop engaging with a professional website if it takes too long to load or is not beautiful to look at.

However, modern businesses need a highly-functional website in order to grow their business. After all, websites note only cultivate their own brand value, but often also improve other business growth strategies such as social media marketing, pay per click, search engine optimization, email marketing, and more.

DesignRush.com, a B2B marketplace connecting brands with agencies, determined the top website qualities that can create trustworthy platforms that cultivate business growth. The leading professional website qualities include:

1. Easy To Access Contact Information

Depending on the industry and type of business, most consumers immediately search for contact information upon landing on a website. In fact, 64 percent of users even want a business’s contact information directly on the homepage.

2. Clear Brand and Business Details

52 percent of website visitors want to learn about the business upon landing on the website. So, although brands shouldn’t necessarily list their long-form company history on the homepage, they should take the time to educate consumers about their business through strategic copywriting and About Us landing pages.

Plus, businesses should ensure the site is well-branding with consistent messaging and imagery in order to convey the brand’s core values and mission at every turn.

3. Intuitive Navigation

Clear navigation is imperative for long-term success online. If consumers can’t find what they’re looking for, they will likely stop interacting with the website and not return. Therefore, businesses should structure their platforms clearly and simply, and ensure they visitors can always find their way to the homepage quickly, which will help them orient themselves.

4. SEO Optimization

Businesses should work with developers to include technical search engine optimization techniques within the website’s code from the very beginning. These improvements and edits within the code – and within the structure and foundation of a site – will help Google discover the website sooner and rank it more accurately.

5. Mobile-Friendly Responsive Interface

More than half of all online traffic is conducted on mobile devices, proving the power of mobile-friendly platforms. In addition, one study found that over 60 percent of businesses increased sales simply by creating a responsive mobile site and 40 percent of consumers will leave a website and go to another in the search listing if the original is not optimized for mobile.

Thus, brands should work to create a cohesive brand identity and website that is beautiful and functional across all platforms.

6. Clear Calls To Action

Brands should never assume that customers know the action to complete. Instead, they should place easy to identify calls to action throughout a website to nudge users along their journey. This will improve the likelihood that they will convert.

7. Beautiful User Interface Design

Of course, a beautiful and well-designed website is imperative for success. A website isn’t just functional – it also fills the role of marketing material. It is often the first touchpoint a consumer will have with a business. By investing in an aesthetically pleasing interface, companies will be better equipped to promote their products and services and improve brand awareness and loyalty.

DesignRush’s Agency Listing section features the best local and global website development companies who can conceptualize and develop successful online platforms that foster brand growth.

Some of the top web development agencies from around the world include:

1. Adel Labs Online

Adel Labs Online has the vision to bring every business to the internet affordably. They provide web and app development services for SMEs. They also offer e-commerce solutions for apps and websites. Adel Labs online aims to provide affordable website and app development without compromising on the quality.

https://adellabsonline.jimdo.com/

2. Admark Digital Solutions

Admark Digital Solutions is an experienced, results-driven social media advertising and web development agency in Chicago focusing on designs and the seamless integration of web applications to the modern world.

http://admarkdigital.com/

3. Attract Group

Attract Group is a full-service software development company specializing in custom CRM and ERP systems, web design and development, custom web solutions, Internet marketing, and e-commerce solutions. They also can help with iOS and Android apps, and AdWords marketing solutions. Attract Group uses all of the latest technologies to build their websites and apps, and has the ability to integrate all solutions with cloud-based programming. Attract Group is based in the Ukraine with satellite offices.

https://attractgroup.com/

4. BusySeed

BusySeed innovatively grows their clients and break the status quo, at all costs. They are a Forbes-recommended agency with 70 years of combined experience. Their services are incomparable and have brought 100,000's of sales and lead to clients.

https://www.busyseed.com/

5. DOWO Digital

DOWO Digital is a Manchester based Digital Marketing, Web Design and digital solutions agency with offices in Hyde, Stockport. They exist to give businesses what they need to succeed in the digital world. DOWO Digital partners with brands to provide the latest Digital Marketing techniques, SEO, PPC, Social Media

https://www.dowo.digital/

6. F5 Studio

F5 Studio is an experienced team of engineers, developers, UX/UI web designers and managers. They have been successfully operating since 2013. F5 Studio guides and helps their clients to launch the most scalable websites. Their UI/UX specialists and developers work together to create beautiful, well-organized, and unique solutions. F5 Studio finds solutions for every project. They are not limited to standard methods and they always strive to bring their clients' business to a new level. F5 Studio is unique in its approach to design and development, and this helps them ensure constant quality.

https://f5-studio.com/

7. Flying Penguins

Located in the heart of India, Flying Penguins is a one-stop solution company that caters to the online necessities from a simple website to complex applications and Mobile Apps. They also have expertise in Business Intelligence, Process Automation, and Digital Marketing.

https://www.flyingpenguins.in/

8. Forwardslash

Forwardslash isn’t just an agency of site developers – they are business developers. By embedding themselves in their client’s reality, they get to know brands, their users, and their business goals. Forwardslash’s nimble team of strategists, designers, content creators, developers and project managers all share a passion for seeing their clients succeed.

https://www.forwardslashny.com/

9. 4por4 | creative agency

Living in a symbiosis between the use of new technologies and the human perspective associated with creativity, 4por4 presents innovative, responsible, and adjusted solutions to all the requirements. They managed and created communication supports (online and offline) since 2002, and their experience tells them that the proper development of the brand or company strategy is critical to obtaining the appropriate results. That´s why all of their solutions and projects are developed from scratch based on the needs and characteristics of each client. 4por4 believes that “we can online succeed when we are true to ourselves.”

https://www.4por4.pt/

10. GCMD

GCMD believes that relationships matter. So, it’s important to them that they develop strong relationships with their clients so they can better understand their challenges and help them reach their goals. GCMD partners with clients to transform their current marketing into a cohesive strategy with measurable outcomes. Since 2009, GCMD's team of highly skilled and talented professionals has delivered outstanding results to their growing client base. They believe in providing clients with the best experience and final product so they reach their business goals. Yes, they have to make a profit at the end of the day, but to GCMD, it’s important for them to know that they did the right thing by their clients.

https://www.gcmd.agency/

11. Goldlilys Media

Goldlilys Media LLC has provided strategic brand consulting and web development services since 2013. They are a team of designers, developers, and marketing experts who have complementary skills to help organizations improve and grow their online performance. Goldlilys Media’s team creates a plan from the Discovery session that will go through the Design, Development, Testing, and ongoing maintenance phases.

https://goldlilys-media.com/

12. Guru Technolabs

Guru Technolabs is a leading software development agency which has been serving for over 6 years with numerous happy clients. They provide services in the website and mobile app development, eCommerce solutions, automated system development, CRM solutions, enterprise-level system development, digital marketing solutions and solutions in trending technologies like AR, VR, and IoT. They have a team of skilled developers who believe in the power of change, innovation and creativity to transform the world. Their happy clients are always getting the maximum ROI with their result-oriented methods.

https://www.gurutechnolabs.com/

13. I Knowledge Factory Pvt. Ltd.

I Knowledge Factory Pvt. Ltd is a force to be reckoned with in the digital marketing arena. They specialize in all things digital. In other words, they are an ideal digital marketing genie! They have over 18 years of industry experience and expertise to help solve even the toughest of digital marketing problems.

https://www.ikf.co.in/

14. itMedia

itMedia is a development company. They offer services such as Web Development, Android native development, iOS native development, Outsourcing, Quality assurance, Machine learning, AI, and more.

https://itmedia.io/

15. Matchbox Design Group

Matchbox Design Group builds customized digital and branding solutions that empower our clients to grow. Their group is their team. They are personable, quick to adapt, and highly specialized, with 8 employees with more than 65 years of experience. Matchbox Design Group are specialists in SEO, Content Strategy, UI & UX, Print Marketing, Branding, Design, Website Development, and more. Matchbox Design Group is a St. Louis, MO Website Design Company that focuses on Design, Development, and SEO. They have been in business for over 11 years and continue to grow.

https://matchboxdesigngroup.com/

16. Octal Info Solution Pte Ltd

Octal Info Solution is a leading software, mobile apps, web design and development company in Singapore and catering every business need with the best technology solutions. The company has produced an exhaustive enterprise level and utility-based solutions in a wide array of technology. They have developed websites, mobile apps and custom software solutions in domains of hospitality, healthcare, food and restaurant, media and entertainment, education, manufacturing, online retail, telecom, lifestyle industry, and other service establishments.

https://www.octalsoftware.com.sg/

17. Percept Brand Design

Percept is a design agency in Sydney. They specialize in branding, packaging design, print communications, advertising, website and digital design. Visit their website to learn the full Percept Brand Design story. View their creative work to see the successful brands they have created.

http://percept.com.au/

18. POP Interactive

As one of the most experienced web design, development and marketing firms based in San Francisco, POP Interactive offers a full range of services for the implementation and marketing of business-to-business and e-commerce sites. These services include web, responsive and mobile site design and development; web application development; WordPress site design & development; website maintenance; site marketing; and, social media integration. In addition, they offer corporate identity and logo design services to start-ups and established companies. POP works with small to mid-sized companies and organizations located throughout the US, as well as with local companies in the San Francisco Bay Area. They specialize in a broad range of industries including technology and software, e-commerce; legal; staffing; medical and healthcare; financial, insurance and business services; and commercial real estate.

https://www.popinteractive.com/

19. Red and Grey Media

Since Red&Grey was founded in 2013, they had the same idea about the requirements of the digital world: It is not about sole aesthetics or just functionality. For that reason, they think that both creativity and analytical thinking are of exact importance and inseparable since the first instance the ideas are forming, to the last touch. They use their experience and innovative thinking to create the best projects in all digital platforms. The rest is celebrating the success of their enthusiastic efforts.

https://www.redandgreymedia.com/

20. Today's Local Media

Today’s Local Media started with a simple idea: Put customer service first and always deal with local business owners honestly. Since 2012, they have helped hundreds of clients grow their business. Today’s Local Media knows that brands have a lot of choices for marketing and website design services. Brands need confidence that they are working with the right team. That is why Today’s Local Media takes pride in working with clients from day one.

https://todayslocalmedia.com
21. 2muchcoffee

2muchcofee provides open source contributors as a guarantee of product delivery, 5+ years of technical niche expertise (Angular, React Native, Ionic, Node.js). Their core values are a personal approach, high internal code standards, flexible management, and an open mind. 2muchcoffee can provide end-to-end mobile and web development; code expertise; UI/UX design; cloud-based solutions; and advanced quality assurance.

https://2muchcoffee.com/

22. VSTORM

VSTORM is a mobile & web development company located in Poland, Wroclaw. They believe that only happy, well-knitted and loving its job team is able to reach perfection in business operations

https://vstorm.co/

23. Webseco

Webseco is a graphic design company with affordable web design and development services for small businesses. They offer custom website design and development, affordable SEO services, creative advertising and graphic design services, multimedia design, video and business presentations and more.

https://webseco.com/

Brands can view the best website development agencies by price, portfolios, reviews, leadership, expertise, rankings and more on DesignRush.    

About DesignRush: DesignRush.com is a B2B marketplace connecting brands with agencies.

DesignRush features the top agencies around the world, including the best Web Development Firms, Digital Agencies, Logo Design, Branding, Digital Marketing, Website Design, eCommerce Web Design Companies, and more.

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Stephanie Sharlow
@designrushmag
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