Toothpaste: A Global Strategic Business Report
San Jose, California (Vocus) October 19, 2010
The global toothpaste market is on the threshold of a new phase with the advent of new biotechnologies that help curb problems of sensitivity and enable the re-growth of teeth. Oral care is undergoing significant changes with innovative and fresh products motivating people to alter their oral hygiene habits. This in turn is triggering major shift in dynamics, with a growing preference for toothpaste, evinced by its substantial share of over 55% in the oral care market. Purchase of toothpaste is mainly driven by individual habits, inclination towards particular flavor and familiarity with the product. The toothpaste market is generally not price sensitive and brand loyalty plays an important role in majority of the customers. Currently nearly 97% of the population in developed countries uses at least one variety of toothpaste. This gives marketers virtually no space to expand the market with new users. Consequently, adding or increasing value to the product is the preferred alternative. Technological progress made in recent years altered the toothpaste segment into one that offers additional benefits such as fresher breath, healthier gums and whiter teeth, besides just fighting cavities.
The global market for personal care products (including oral care) had its own share of negative impact from the global economic crisis that surfaced in the last quarter of 2008. The extent of the slowdown varied, based on product offerings of individual companies. Those skewed towards functional products including toothpastes, toothbrushes and other personal care products, weathered the recession much better than firms with specialty skin care products. The already mature market for oral care in the US experienced a slight decline in value sales while the category of toothpaste witnessed about 1%-2% decline in sales in 2008 & 2009. With finances becoming scarce in the times of economic downturn, households restricted their purchases and became more value conscious, leading to decrease in sales. Nevertheless, demand for certain value added products such as power/electric toothbrushes exhibited a rise in 2009 as consumers showed more interest in products that eased their oral hygiene schedule, despite high prices.
Europe, garnering the single largest global share, dominates the Toothpaste market, as stated by the new market research report. Asia-Pacific and US follow the lead as the next largest markets for toothpaste worldwide. Increase in toothpaste sales in Europe can be ascribed to the domestic industry’s success in segmenting the market to meet individual consumer requirements. In addition, government intervention and growth in Central and Eastern European countries such as Russia and Spain has also spearheaded Europe’s leadership ahead of other countries such as the US and Japan. In terms of growth, Asia-Pacific propelled by regions including Australia, China and India, is forecast to expand at the overall highest compounded rate for the period 2007-2015. The Whitening segment captures the largest share of the global toothpaste market, trailed by the Regular and Tartar Control segments. With respect to fastest growing product segment, the Multi-benefit market is slated to take the lead through 2015.
The global toothpaste market comprises of several large and medium international and domestic players competing fiercely in the highly crowded and fragmented marketplace. There is a large presence of both branded and private label companies. Major players seek to position their products on the basis of value addition, functionality, price premium and to a certain extent packaging. Leading market participants include Church & Dwight, Colgate-Palmolive Company, Colgate-Palmolive Gmbh, Colgate-Palmolive (India) Limited, Gaba Holding AG, GlaxoSmithKline, Henkel AG & Co. KgaA, Johnson and Johnson, Procter & Gamble Company, Unilever N.V., and Hindustan Unilever Limited.
The report titled “Toothpaste: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of industry outlook, dynamics, market trends, product classification, recent industry activity, and profiles of market players worldwide. Analysis and overview is presented for major geographic markets such as US, Canada, Japan, Europe, Asia-Pacific, Middle East and Latin America. Market analytics are provided in terms of terms of dollar (value) for product segments including Regular, Anti-Caries, Whitening, Children's, Desensitizing, Gum Protection, Multi-benefit, Tartar Control and Others. The study also presents historic data for an insight into market evolution over the period 2001 through 2006.
For more details about this comprehensive market research report, please visit – http://www.strategyr.com/Toothpaste_Market_Report.asp
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world’s largest market research publishers. The company employs over 800 people worldwide and publishes more than 1200 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.
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