TopTenREVIEWS Brings on New President to Enhance the Online and Retail Purchasing Experience: Stan Bassett on Board to Launch New Initiatives, Helping Consumers Save Time and Make Smart Buying Decisions

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TopTenREVIEWS, a trusted entertainment and technology review site, today announced the appointment of Stan Bassett as president. Bassett will lead TopTenREVIEWS in implementing a strategic plan to enhance the online and retail purchasing experience for consumers, while ensuring that they receive the most comprehensive and trusted product reviews in the marketplace.

I believe the company is at the forefront of enhancing the online purchasing experience, and I am excited to be on board and carry out TopTenREVIEWS' innovative vision.

    Since its creation in 2003, TopTenREVIEWS has provided a valuable resource of reviews for 160 product and service categories including software, hardware, Web services and entertainment. At, consumers can view product reviews and use unique side-by-side comparison charts to find the products and services that best fit their needs.

With Bassett's appointment, the company will continue to broaden its portfolio based on consumer need and interest. In addition, Bassett's experience in retail and marketing provides the background for the company to integrate the process of online research and in-store retail purchases.

"Consumer buying habits are evolving, and TopTenREVIEWS is in the unique position to provide the most comprehensive product recommendations, at the best available price, with the most convenient way to purchase products, whether it's online or at a retail store," said Bassett. "I believe the company is at the forefront of enhancing the online purchasing experience, and I am excited to be on board and carry out TopTenREVIEWS' innovative vision."

In addition, Bassett is currently overseeing TopTenREVIEWS' holiday initiatives geared to ensuring consumers have the most pertinent information to make smart purchases this holiday season. The company has plans to roll out new review categories and provide additional purchasing options through the first quarter of 2008.

"Stan's addition to TopTenREVIEWS starts a new era for our company," said Jerry Ropelato, chief executive officer of TopTenREVIEWS. "With our expertise in delivering entertainment and technology reviews, combined with his knowledge and experience from the retail markets, we'll be able to deliver on a unique system that will help consumers find the right products for them, saving hours of research and shopping."

Prior to TopTenREVIEWS, Bassett was executive vice president at MarketStar, an Omnicom company, where he was responsible for the strategic management and business development of retail clients such as Sony, LG, Canon, Motorola, Office Depot and Whirlpool. He developed innovative field marketing campaigns to deliver predictable, measurable results, including account satisfaction, retention, profitability and loyalty.

Bassett received a bachelor's degree from Brigham Young University in financial planning. He has completed Omnicom's Senior Management Program and is a two-time Omnicom Catalyst Award Winner in marketing and sales integration.


TopTenREVIEWS is a trusted review Web site, featuring expert reviews of technology and entertainment products and services. provides free access to in-depth reviews, side-by-side feature comparisons, industry-related news, articles and qualified links related to software, hardware, movies, video games and Web services. The site has reviewed more than 160 categories of products and services with more than 1.3 million Web pages of content. Included in the site are 250,000 video game reviews and 750,000 movie reviews. TopTenREVIEWS ranked No. 3 on the Rising Star list of Deloitte's 2006 Technology Fast 500. For additional information, visit

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Jessica Nunez
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