Trade Show Truss Gaining Market Share with Midland Trade Show Displays

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Trade show displays at Midland Display has been their business for nearly 30 years and many of their trade show truss display systems have become some of the most popular display options available. With the influx of newer pole and panel systems such as the Alumalite, N-Line and Entasi systems the market has become somewhat splintered, however the trade show truss displays are more than holding their own in today's competitive environment. Learn why.

Having the 3D CAD rendering capability has really given our customers peace of mind. Now they can visually see in three dimensions what their booth idea will look like with their specific graphics design added to the display before they ever spend a dime.

Trade show truss display systems are gaining market share with Midland Trade Show Displays according to Chad Leiffert, National Sales Manager at Midland. "There is competition from more and more varied types of display systems, however our experience has been that the trade show truss displays are maintaining their appeal to our customers even in this slow economic time," Leiffert commented. "The combination of reconfigurability, structural load bearing, numerous powder coated color options and the ability to make custom modifications have kept our trade show truss systems at the top of customer priority when considering new booth procurement," said Leiffert.

Midland Trade Show Displays has been selling trade show display products since 1982. "Over the last 28 years we've seen quite a change in the portable tradeshow display industry. In the early 80's there were only about three primary popup display products available. Today there are literally hundreds of displays systems." Leiffert said. "Truss systems have evolved over that period of time to where we now sell easy, tooless set-up, steel, load bearing truss display systems in quantity", he continued.

Trade show truss at Midland is less confusing than some display companies because of their nearly 30 years experience in this business. They have engineers on staff that do 3D CAD renderings of customers display ideas from their rough hand sketches. This gives accurate proportions to their ideas and pricing can be accurately passed along to the customer quickly. Once the basic structural design has been decided upon the engineers can then add the customer's graphics, colors and other 3D rendering capabilities that create the entire booth in a virtual 3D rendered environment. This allows Midland's customers to see exactly what their truss display booth will look like prior to ever spending a cent.

Truss displays and equipment offers many advantages over other types of portable display systems. Truss displays are made up of standard straight and curved truss sections that can be attached end to end or at 90 degree angles to each other. This reduces the manufacturing load to only a few standard parts but at the same time allows nearly endless variations of form when designing a booth using trade show truss. According to Leiffert, "Sometimes our customers have a harder time choosing a design than anything else because there is so much flexibility. But that is where our truss display design engineers can help out. They can combine structural integrity with customer's design ideas to come up with a clean, easy to set up display solution for nearly every customer demand."

Midland Display has added the 3D rendering capability to other display booth systems as well. "Our truss display customers appreciated our 3D CAD rendering capability so much that we've expanded that rendering capability beyond the truss displays to all our trade show display products, even our tabletop displays. Our customers especially liked to be able to demonstrate their ideas accurately to their bosses and co-workers," Leiffert added.


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Bob Albright
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