transcosmos to Tie-Up With Yahoo! Japan In Tag Management Service Business

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Fee-based support program to be launched in Spring 2013 for Yahoo! JAPAN's major advertisers and advertising agencies based on BrightTag's technology

"In our effort to develop a tag management service business in the Japan market, we are very pleased to welcome transcosmos as our first partner." Mr. Toru Takata, Senior Director, Head of Performance Display Ads at Yahoo! JAPAN

transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda; TSE First Section: 9715; hereafter, transcosmos) and Yahoo Japan Corporation (Headquarters: Minato-ku, Tokyo; Representative Director and President: Manabu Miyasaka; hereinafter, Yahoo! JAPAN) have agreed to partner with each other today in offering support and consulting services for implementation, operation, and maintenance of tag management services. The tag management service offered by Yahoo! JAPAN is provided free of charge to the advertisers. Starting spring of 2013, transcosmos will be providing fee-based support program as the first certified partner to the major advertisers and advertising agents of Yahoo! promotion/advertisement.

Due to the increased popularity of the various digital marketing services such as electronic distribution of advertisements, many websites have multiple tags installed, and as a result, management of such increasing tags and their adverse effects to the website's display speed are now the challenges for the website owners and managers.

The tag management service offered by Yahoo! JAPAN is a cloud service to manage the various tags within the website comprehensively with one tag. The service is provided to the advertisers and advertising agents free of charge. By utilizing these services, the website managers for the advertisers and agents are able to reduce the operational costs to add, replace and delete tags for each service and campaign and also to improve the website's page display speed.

transcosmos has prepared a fee-based support program as a certified partner for the tag management services offered by Yahoo! JAPAN and will be providing support, to promote more usage, for installation, operation, and management and consultation such as customization, including planning transfers of the existing tags, test inspections after installing the tags, basic training, trouble shooting, etc. Taking advantage of its know-how accumulated in implementation and management of various technology solutions including analysis tools, transcosmos will be offering a wide range of support for the major advertisers and advertising agencies of Yahoo! promotion/advertisement -- from large-scale websites requiring complex various data such as web analysis and multiple tag management to the small- and medium-size website aiming at new re-targeting -- with a goal of providing services to 500 companies during the year of 2013.

Mr. Toru Takata, Senior Director, Head of Performance Display Ads at Yahoo! JAPAN, commented as the following: "In our effort to develop a tag management service business in the Japan market, we are very pleased to welcome transcosmos as our first partner. With its solid experience in the area of digital marketing, we will be able to provide our users a reliable support program. Introducing this service would enable advertisers and advertising agencies to reduce the costs of complex tag management and expand the possibilities of their digital marketing. With this strong partnership with transcosmos, Yahoo! JAPAN will continue to provide valuable services and support to our advertisers and contribute to renovation and growth of the digital marketing field."

[Tag management services offered by Yahoo! JAPAN]
Yahoo! JAPAN provides tag management services based on BrightTag's technology exclusively in Japan. The advertisers advertising through Yahoo! JAPAN could receive these services free of charge.

  • transcosmos is a registered trade name or trademark of transcosmos inc. in Japan and other countries.
  • Other company names and product or service names mentioned are registered trade names or trademarks of various other companies.

About transcosmos inc.
transcosmos launched operations in 1966. Since then it has combined superior "human resources" with the most up-to-date "technological" capabilities to enhance the competitive strength of its corporate clients by providing them with high value added and superior services. It provides overall IT outsourcing services such as Call Center Services, Business Process Outsourcing Services, and Digital Marketing Services either as standalone solution or as combined services to its corporate clients to optimize their marketing efficiencies, to expand sales and gain new customers in EC business, and to reduce clients operational cost. Further, these services have been expanded beyond Japan, globally, centered in Asia. transcosmos aims to be the "Global IT Partner" of its corporate clients to provide them with high quality outsourcing services on a global scale.

Contact for news media inquiries
Inquiries from the media should be forwarded to transcosmos inc.
Public Relations & Advertising Department
Mail: pressroom(at)trans-cosmos(dot)co(dot)jp

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