transcosmos Launches “digitafull”, An Advertising Display Management Service

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By utilizing its expertise in DSP management, trancosmos will support its clients in developing optimized private networks

a display advertising management service, “digitafull”

“digitafull” is a display advertising management service includes DSP.

transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda; TSE First Section: 9715; hereafter, transcosmos), as part of its internet advertising service offering, have launched a display advertising management service, “digitafull”, which will support everything from display advertising management to development of clients’ private networks.

In recent years, the enhancement of transmission technology and methods to maximize the effect of advertising, as well as an increase in companies’ use of social media, has been brought about by the evolution of advertising technology and has led to an increase and diversification in points of contact between companies and their users. As a result, the methods for management of display advertisements have become more complex and advanced, and man-hours, cost-reduction and new promotion planning have become hot topics.

“digitafull” is a display advertising management service that starts with pure advertising and DSP. The Real Time Bidding method allows for the consolidation of reporting, by managing everything from the purchasing of ad space to delivery to specific segments, and develops clients’ private networks through evaluation including attribution analytics. The following are some of the characteristics of “digitafull.”

A full support structure backed by a team of specialists
Support based on clients’ situation and needs is delivered by SEM, Media Planners and Operators who have managed and proposed solutions since the beginnings of DSP.

Proven results for third party delivery engines
transcosmos delivers operational knowhow in ad technologies based on its starting and ad network operation using third party delivery engines since 2005.

Scalability via the development of a private network
transcosmos develops optimized private networks for clients based on the most suitable promotion plans discovered through pure advertising and DSP.

Realization of cost reductions for attribution challenges
transcosmos delivers services without additional costs during the introduction of attribution.

digitafull - Scope of Services

1.[Consolidated] Total DSP Management
Unified management of data consolidation, direct and indirect conversion analytics through unification of DSP

2. [Analytics] Attribution
Discovery of winning service patterns by deploying DSP’s transmission capability in full

3.[Expansion] Private Network
Actualization of an original network by parsing out the audience and media of winning patterns

transcosmos will support the development and optimization of communication between its clients and their users through the provision of its services.

  • transcosmos is a registered trade name or trademark of transcosmos inc. in Japan and other countries.
  • Other company names and product or service names mentioned are registered trade names or trademarks of various other companies.

About transcosmos inc.
transcosmos launched operations in 1966. Since then it has combined superior "human resources" with the most up-to-date "technological" capabilities to enhance the competitive strength of its corporate clients by providing them with high value added and superior services. It provides overall IT outsourcing services such as Call Center Services, Business Process Outsourcing Services, and Digital Marketing Services either as standalone solution or as combined services to its corporate clients to optimize their marketing efficiencies, to expand sales and gain new customers in EC business, and to reduce clients operational cost. Further, these services have been expanded beyond Japan, globally, centered in Asia. transcosmos aims to be the "Global IT Partner" of its corporate clients to provide them with high quality outsourcing services on a global scale.

Contact for news media inquiries
Inquiries from the media should be forwarded to transcosmos inc.
Public Relations & Advertising Department
Mail: pressroom(at)trans-cosmos(dot)co(dot)jp

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