Bad Weather is a Boon for Winter Holiday Bookings

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A recent report indicates that 13 million people intend to make travel bookings before the end of February. Online travel experts Travelmatch attribute this surge to the recent spell of cold weather.

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We have seen a dramatic increase in bookings for holidays in January and February. Feedback from our clients indicates that many of them were spurred to make arrangements by the recent chilly weather.

A report indicates that the recent spell of bad weather spurred a significant increase in travel bookings. Bad weather struck Britain in December 2010 in a big way, with large amounts of snow and record low temperatures. Many responded to this by planning holidays during the coming winter months: the report shows that 13 million people intend to make a booking before February. Travelmatch, the online travel specialists, also reported a large amount of sales for the next few months. Alex Francis of Travelmatch.co.uk comments: “We have seen a dramatic increase in bookings for holidays in January and February. Feedback from our clients indicates that many of them were spurred to make arrangements by the recent chilly weather.”

The report provides encouraging news in general for the British holiday market. Britons are anticipated to spend over £11 billion on holiday bookings before the end of February, a figure which is 49% higher than 2010. Half of travellers will head to Europe, while 6% will go further afield to America.

Francis believes that strong holidays sales are indicative of people looking to escape the recent cold weather. He states: “The large amount of bookings reflect a desire to get abroad and escape what has been a very cold winter insofar. Many of our clients are looking to escape to warm weather destinations which will allow them to relax on the beach and get some warmth and sun.”

Francis believes that this period has got the 2011 travel year off to a very strong start. He concludes: “British travel numbers have roared out of the gate this year. A 49% increase in bookings is a significant boost, and while it can be largely attributed to the weather, we hope that this trend will continue throughout the rest of the year. Indeed, we expect 2011 to be a year when many Britons take the opportunity to get abroad and book some excellent vacations.”

About Travelmatch:
Travelmatch is a new travel discovery engine that helps inspire customers by matching their requirements to a wide range of holidays, hotels, flights, cruises, villas or city breaks. Unlike other travel sites, customers are not required to choose a destination, date or budget before they can begin searching. Customers are able to make informed decisions by exploring photos, user reviews, maps, events and activities and other fun things relevant to their chosen travel product. Travelmatch, which closed its first funding round in 2010, is based in Notting Hill, London.

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Alex Francis
travelmatch.co.uk
+44 (0)20 3384 5830
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