North Star Destination Strategies' Director of Research to Speak at Georgia Governor’s Conference on Tourism

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Shannon Gray, North Star Destination Strategies’ Director of Research, will speak at the upcoming Georgia Governor’s Conference on Tourism. The annual conference will be held at The Classic Center in Athens, Georgia, August 30 - September 1. The breakout session, Know Thy Customer: Market Segmentation for Destinations will be held Tuesday, August 31 from 10 - 11 in the Parthenon 2 Room.

I am thrilled to have the opportunity to participate in this Year's Governor's Conference on Tourism. Market Segmentation is a growing trend for destinations and I look forward to sharing my knowledge on the subject.

Shannon Gray, North Star Destination Strategies’ Director of Research, will speak at the upcoming Georgia Governor’s Conference on Tourism. The annual conference will be held at The Classic Center in Athens, Georgia, August 30 - September 1. The breakout session, Know Thy Customer: Market Segmentation for Destinations, will be held Tuesday, August 31 from 10 - 11 in the Parthenon 2 Room.

North Star Destination Strategies is an industry leader in the field of travel research and tourism marketing. The Nashville based firm has worked with over 110 communities across the United States, destinations in Georgia include Augusta, Columbus and Brunswick.

Year after year, the Georgia Governor's Tourism Conference is recognized as a 'must attend' event for the tourism industry in Georgia. Professionals from DMOs, hotels, attractions, tour & travel and supplier companies from all over the state gather to build relationships, discover tools, analyze new trends and gain the necessary tools to manage today's challenges.

“I am thrilled to have the opportunity to participate in this Year's Governor's Conference on Tourism. Market Segmentation is a growing trend for destinations and I look forward to sharing my knowledge on the subject." Shannon Gray, Director of Research, North Star Destination Strategies.

The session, Know Thy Consumer: Market Segmentation for Destination, explores methods and tools destinations can use to segment and target their core visitors, including geocoding and geodemography techniques to identify areas in the U.S. where more people like their visitor base can be found. The session will also profile how market segmentation can be used, including determining the geographic areas and media vehicles that will be most effective, the tone of voice and message for ads and spots, support for economic development efforts and positioning of community assets for the biggest return on marketing investment.

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