Trek Travel Experiencing Phenomenal Growth in Electric Bike Use

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Often called the “great equalizer”, Trek Travel’s electric-assist bikes are in greater demand than ever before, allowing more people to experience the world by bike.

"Our guests come back grinning after using one of our e-bikes on a trip. They still get a workout on their active vacation, but they’re able to keep up with friends or family much easier.” Says Tania Burke, president of Trek Travel.

When Trek Travel decided to offer their guests the option to use a Trek electric-assist bike on a majority of their vacations, they were unsure of what the response would be. Fast forward eight years and the growth in demand has far exceeded expectations averaging an annual increase of 50% per year since 2016. More Trek Travel guests than ever before are requesting to use an electric bike on their next bike tour with the most popular regions being California, Tuscany and Provence.

Electric bikes or e-bikes have gained a wide following in Europe, often seen on the commuter bike paths of Denmark or the Netherlands en masse. In North America, their use is growing exponentially in all sectors from commuter bikes to mountain bikes. Often called the “great equalizer,” e-bikes allow people of different cycling abilities to ride together and have a blast. The pedal-assist motor helps make the hills disappear beneath the rider enabling them to ride further and faster.    

Trek Travel offers their guests the Trek XM700+ electric bike in almost every destination where they run trips. A Bosch pedal-assist motor sits low on the aluminum frame giving the bike a well-balanced feel. Disc brakes complement the bike providing plenty of stopping power.

“Our guests come back grinning after using one of our e-bikes on a trip. They still get a workout on their active vacation, but they’re able to keep up with friends or family much easier.” Says Tania Burke, president of Trek Travel. “We knew our guests would love this bike, but the demand for them has definitely exceeded our expectations. We’re just excited that more people can now see the world by bike. Plus, there’s no learning curve, it’s just like riding a regular bike.”

About Trek Travel Based in Madison, Wisconsin, Trek Travel is an award-winning cycling vacation company offering cycling tours around the globe for cyclists of all abilities. Each vacation includes the use of the latest Trek bicycles like the Trek Domane SL7 Disc with Di2 electronic shifting, or the XM700+ pedal-assist e-bike, featuring Garmin GPS devices on all bikes; boutique accommodations; most meals; snacks and drinks for each day’s ride; daily route support; social hours; entrance fees to group events; transportation during the tour; complimentary Trek Travel merchandise and more.

Trek Travel was formed in 2002 as the luxury bicycle touring arm of Trek Bicycles, one of the world’s largest bicycle manufacturers. Voted a 2016 and 2018 Travel+Leisure World’s Best Tour Operator, they’re a team of globetrotters, world-travelers, and dreamers who know how to inspire the memories guests have for the rest of their life. They find the best roads, hotels, towns, food, routes, and attractions, and introduce them to people looking for adventure. All on bikes guests are guaranteed to love, and with impeccable hospitality at every step.

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Mark Thomsen
@TrekTravel
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