ELLEgirl.com Partners with Online Fashionistas to Design the Hottest in Tweety Chic!: User Generated Campaign Opens up its High Fashion Feathers to the Flocks of Talent

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ELLEgirl.com and Warner Bros. Consumer Products today announced the launch of their "ELLEgirl goes Tweety Chic!" campaign, a contest inviting fashionistas to create a tunic design featuring the feathery fashion icon. Located at http://www.ellegirl.com/tweetychic and powered by Brickfish, the contest will award the winner with a one-of-a-kind tunic featuring her design created by trendsetting L.A. stylists to the stars Cristina Ehrlich and Estee Stanley of Miss Davenporte, a glamorous weekend trip to Beverly Hills to stay at the chic Mondrian hotel, a gift bag filled with $500 in deluxe Tweety goodies and the chance to blog about the weekend on ELLEgirl.com.

We are excited to combine the fashion-forward flair of ELLEgirl.com, style expertise of Miss Davenporte designers and the vision of in-the-know fans to create a piece defining Tweety's modern day glam

    "We are excited to combine the fashion-forward flair of ELLEgirl.com, style expertise of Miss Davenporte designers and the vision of in-the-know fans to create a piece defining Tweety's modern day glam," said Maryellen Zarakas, senior vice president of worldwide marketing for Warner Bros. Consumer Products. "The 'ELLEgirl goes Tweety Chic!' campaign is the perfect way to generate excitement for the opening of our exclusive Tweety Boutique in Beverly Hills, and we are thrilled that entrants will use their own imaginations and ELLEgirl savvy to inspire fashion based on a cultural icon."

Drawing inspiration from the Tweety tunic created for the Miss Davenporte collection, entrants are asked to submit an original "Tweety-fied" tunic design using downloadable Tweety images. The grand prize winner will be selected by Miss Davenporte designers. One runner-up winner will be chosen by votes and receive the ultimate Tweety gift bag with a selection of high fashion creations by coveted designers, all inspired by Tweety and valued at about $775. Anyone can visit the campaign on http://www.ELLEgirl.com to view and vote on the entries.

According to Zarakas, the ELLEgirl.com site serves as the perfect home for the campaign, because its style tips and tricks keep every girl at the forefront of fashion. In addition, the Brickfish marketing platform creates the perfect opportunity for consumers to get up close and personal with the world of fashion and design, allowing them a hands-on way to express their creativity and love for Tweety. The direct communication between brand and consumers using User Generated Content (UGC) creates a unique relationship that deepens brand awareness and loyalty. The campaign will enable users to review and comment on entries and to share their favorites through email, Instant Messaging and hundreds of Internet sites, elevating overall interaction with the brand.

The "ELLEgirl goes Tweety Chic" campaign ends September 26. For more information about ELLEgirl visit http://www.ELLEgirl.com.

About Ellegirl.com

ELLEgirl is a property of Hachette Filipacchi Media U.S.

About Warner Bros.

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

About Brickfish

Brickfish is an online marketing company that has created a new platform for driving consumer interaction and response through User Generated Content (UGC). Companies use the Brickfish platform to launch advertising and marketing campaigns that spark the creation of brand-relevant UGC, such as blogs, images, video and audio. Campaign content is shared in a peer-to-peer fashion via email, IM and thousands of sites across the Web and campaign participants are rewarded for creating, voting, reviewing and sharing campaign content. Brickfish tracks consumer interactions with this content and then provides customers with comprehensive analytics on campaign reach and performance. This approach provides better value than traditional online marketing approaches such as display-based advertising and key word buys. Many features of the Brickfish platform and its underlying technologies are patent-pending. Brickfish is headquartered in San Diego, Calif. with personnel in New York, Chicago, and Los Angeles.

TWEETY and all related characters and elements are trademarks of and (C) Warner Bros. Entertainment Inc.


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Rachel Kay
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