Twine Is Now TrueData: New Name, Same Commitment to Truth

Share Article

Twine Data's new name is now fully reflective of its mission and long-term approach to building better data products.

News Image
“We started to talk to customers about Truth in Data. It’s a conversation we are really comfortable with, while most other data companies, frankly, are not.” - Elliott Easterling, CEO

Twine Data, a leading provider of premium mobile-sourced data to the digital marketing industry, today announces that they are changing their name to TrueData. The TrueData brand reflects the company’s commitment to delivering transparent, privacy-vetted, people-based mobile data, at scale.

Co-founded by veteran data-driven marketer and CEO Elliott Easterling, Twine Data was one of the first data platforms to exclusively source data directly from mobile apps. The company’s commitment to work with deterministic data sets provides marketers with an authentic, clear understanding of customer behavior for targeting and customer intelligence. The company’s mission, as laid out on its site, is to deliver an exacting degree of truth in data to its partners and to move the advertising industry toward real, vetted, quality data at scale.

“In looking at the market, we realized is that there is a lot of data out there, and a lack of clarity for marketers about what data is good – or for that matter, the best – so we set out to build the gold standard,” Easterling said. “We also started to talk to customers about Truth in Data. It’s a conversation we are really comfortable with, while most other data companies, frankly, are not.”

Founded in 2013, TrueData provides data feeds, audience targeting, onboarding and mobile-derived insights to a wide range of clients, generating strong results through its unique ability to obtain accurate, validated data to match specific marketer needs. Additionally, it provides app publishers with a platform for data distribution, customer intelligence, and mobile data monetization, while helping them stay on the right side of privacy laws and industry standards.

“We believe protecting consumer data and respecting consumer notice and choice are also bedrocks of TrueData,” Easterling adds. “We have a strong privacy framework and weave data privacy into every part of our business. That is what we call Truth in Privacy.”

---

About TrueData
TrueData is a mobile data platform that believes true, honest, accurate data is the fuel that helps our partners grow their businesses efficiently and effectively. Our app publisher partners generate revenue while maintaining control over their data; our partners at agencies, brands, and ad tech firms get comprehensive, high-quality mobile targeting and intelligence, at scale. TrueData is a member of the Network Advertising Initiative (NAI) and has offices in Los Angeles and Chicago. Visit http://www.truedata.co for more information.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Elliott Easterling
TrueData
415-489-9252
Email >
Visit website