Winter Travel Disruption Cost BAA £24 Million in December

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The cold winter weather in December 2010 cost BAA passengers and profit, but 2011 could herald a new beginning for the aviation industry, say Ulookubook.com

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The airport operator BAA has revealed that the Christmas travel disruption caused by the snow over Christmas last year cost the company £24 million, according to its December 2010 business commentary. This announcement marks the end of a very difficult year for the airline industry, but could herald the start of a brand new era in air travel, say leading online holiday provider, ulookubook.com.

Ian Raine of ulookubook.com, comments: “BAA’s report reveals that passenger numbers fell by 10.9% to 7.2 million in December 2010, compared to the same period in 2009, with Edinburgh and Southampton airports being the worst hit by the snow, and with the airports reporting losing 18% and 22% of their passengers respectively. But while these figures do make for somewhat depressing reading, a recent YouGov survey of 2,000 Brits found that 59% of respondents stated that they would spend the same amount or more on holidays in 2011 than they did in 2010, and 76% of respondents said that their summer holidays were fairly or very important.”

Throughout 2010 there were a number of events that brought the airline industry to a halt, from the Icelandic volcanic ash cloud, to the BA strikes which cost BAA 3.6 million passengers across all of the operator’s six airports, and finally, the weather last month, which has since been named as the coldest December in the UK since records began.

Raine continues: “The events of last year affected travel all over the world, not just in the UK, but for both travellers and those in the airline industry, the YouGov survey proves that despite all the recent challenges, consumers still want to go on holiday, so there is hope. BAA have announced that there are to continue with their £1 billion a year investment programme, which will improve and upgrade essential airport facilities and services, such as terminal buildings and customer service. So passengers can expect more support from BAA’s airports in 2011.”

Information for editors:

ulookubook.com is part of The Holiday Discount Centre, a member of ABTA (J4901) and Advantage (the largest travel consortium in the UK). Based in the UK, they have over 30 experienced travel advisors and have booked over 300,000 passengers via the internet.

ulookubook.com are not owned by any major tour operator, allowing them to offer free impartial travel advice and promote a wider range of holiday offers from various suppliers including Thomson, First Choice, Thomas Cook and many more.

What makes ulookubook.com prices stand out from the crowd is not only do they offer already cheap holiday deals, they also offer an extra on-line discount plus a price guarantee. Their website allows customers to have full flexibility in their search criteria giving something more than just a bog standard one/two week holiday. With deals like this, why would you want to search for a holiday elsewhere?

Contact ulookubook.com for more information and comments

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Ian Raine
ulookubook.com
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